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An Email Marketing Company Broke the Creator’s Paradox
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Episode 8: Overcoming the creator's paradox one realization at a time. In this episode, we follow Cora, a fictional creator based on very real pain, as she scales her newsletter to 48,000+ subscribers… and nearly burns out doing it. What starts as success becomes a trap. The better she gets at delivering value, the less time she has to create it. We walk through her failed attempts to offload the work with freelancers, generalists, marketing agencies, and the breakthrough that came from finding a true newsletter operations partner.
This episode is for any creator stuck doing too much, too manually, for too long. We break down what actually helps, what doesn’t, and how to buy back your time without giving up growth.
Stuck in newsletter ops hell? You don’t need more hours, you might need the right email marketing company.
Timestamps:
- 00:00 The creator’s dilemma
- 00:51 Meet Cora and the paradox of growth
- 01:30 What happens when ops take over
- 06:55 Freelancers, agencies, and dead ends
- 11:32 The turning point
- 15:51 What changed when she finally got help
- 18:40 Lessons for any creator feeling stuck
- 19:52 Is it time to get your time back?
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