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From Keywords to Conversions: Human-First SEO for B2B and SaaS Brands
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In this episode of Digital Coffee Marketing Brew, host Brett Dysart talks with Steven Schneider, co-founder and CEO of Trio, SEO, about the importance of human-focused SEO strategies for B2B and SaaS businesses. Steven shares insights on creating compelling SEO content that drives meaningful results and the evolution of SEO from the 'wild west' era to today's focus on building trustworthy brands. They discuss challenges in B2B SEO, effective approaches to bottom-of-the-funnel content, and emerging trends like personal branding and AI search. Steven also offers practical advice on balancing SEO for algorithms and human readers, measuring the impact of SEO on sales pipelines, and ensuring long-term value for clients.
Guest Bio:
Steven Schneider is an experienced SEO specialist with nearly a decade devoted to helping businesses thrive on Google. Focused primarily on the B2B and SaaS industries, Steven crafts tailored strategies that drive meaningful growth through organic search. While he steers clear of e-commerce and local SEO—“entirely different beasts,” as he says—Steven’s passion for all things search and content makes him a go-to expert in his field. Always at the forefront, he’s now expanding his expertise into AI-driven search, and he’s never short on industry stories or enthusiasm. For Steven, SEO isn’t just a job—it’s a lifelong fascination.
3 Fun Facts:
- Steven Schneider is a self-proclaimed coffee snob thanks to his wife’s family, who owns Herkimer Coffee.
- He always starts his SEO strategies at the "bottom of the funnel" for maximum business impact.
- Steven is very active on LinkedIn, posting daily and chatting with folks about SEO and marketing.
Key Themes:
- Human-focused approach to SEO strategies
- Importance of branding over simple websites
- Bottom-of-funnel, high-intent content creation
- Patience and long-term mindset for SEO
- Balancing Google optimization with human readability
- Personal branding and C-suite visibility trends
- Measuring SEO success by sales pipeline impact
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