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How this former Race Driver is disrupting the track experience world, and bootstrapping a business to generating revenue in 6 weeks
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• A racing driver from Barnsley breaking into motorsport with zero connections
• Track days that are more than just a few laps on an airfield
• And a business quietly rewriting the rulebook on how to drive productivity.
James Merrills has built Raidillon Racing & Race Competitions, both startups; one turning high-performance track days into a serious customer engagement tool, the other a high-end exclusive ‘day in the life of a racing driver’ experience with the ultimate concierge experience.
Think UHNWI-level racing experiences, VIP guests arriving by helicopter, and 1:1 coaching in actual race cars. Not Lambos in car parks.
We talk:
• Why first-time founders obsess over product — and why second-time founders don’t
• What it’s really like to race with Jenson Button (and fail at golf)
• How pricing too low made him look like a scam
• And what happens when you go from 0 to revenue in just 6 weeks
This episode’s for anyone building a niche business, raising investment, or just trying to do something different, properly.
If you’ve ever dreamed of being a racing driver, or you’re bored of the same old steak and golf invites… give it a listen.
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