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In this episode of Financial Behavior Thought Leaders, host Dr. Mary Bell Carlson welcomes Carl Richards—a celebrated author, sketch artist, and financial behavior keynote speaker—to the show. Known for his long-running New York Times column and his iconic “simple sketches” that distill complex money issues into clear, visual insights, Carl pulls back the curtain on his journey from financial professional to internationally sought-after thought leader. Whether you’re a financial advisor looking to inspire your clients, or an event planner hoping to land a powerful keynote, this episode provides an in-depth, behind-the-scenes look at what makes Carl’s work and presentations truly unforgettable.
The conversation spans from Carl’s quirky and humble beginnings (think: grocery store talks and launching T-shirts into crowds) to his thoughts on the not-so-comfortable moniker of “thought leader.” Carl opens up about the philosophy that drives his keynotes and writing, discussing why his new book—Your Money: Reimagining Wealth Through Simple Sketches—was designed not just as a book but as a spark for deeper, ongoing money conversations. Mary and Carl dig into the real heart of what makes great financial events resonate with advisors, clients, and even the “non-interested spouses” in the room. Carl also shares how his global travels have shaped his perspective on money, human connection, and the stories we tell ourselves about both.
Meet Carl Richards
Carl Richards started The Sketch Guy column in The New York Times from the hills of Utah, crafting clear, relatable insights about money with just card stock and a Sharpie. The column ran weekly for a decade. This journey began when Carl applied for what he thought was a job as a “security guard,” only to find out the ad actually said “securities.” That slight misstep sparked a lifelong dedication to reshaping how we think about money.
Since then, Carl has become a Certified Financial Planner™, built and sold a successful investment firm, and spoken at financial and investment events worldwide—from Australia to South Africa, the UK, and major economic centers across Europe, Canada, and the United States. His bestsellers, The Behavior Gap and The One-Page Financial Plan, have been translated into over ten languages and continue to resonate globally.
Through his daily podcast, Behavior Gap Radio, which now has over 1,000 episodes and over one million downloads, Carl shares new perspectives on aligning our resources with what truly matters. His latest audio project, 50 Fires, backed by executive producers Chip and Joanna Gaines, explores the intersections of money and meaning with guests like Pete Holmes, David Whyte, Krista Tippett, and his favorite guest by far, his wife, Cori.
Carl founded The Society of Advice, a community of financial planners dedicated to the craft of advice. They gather for a monthly online workshop and frequent retreats in Park City, Utah.
In 2025, Carl will release a new book that, true to form, will be unlike anything seen in the personal finance section—and you better believe there will be sketches (97 of them, to be exact).
When he’s not exploring ideas about money, Carl, a Wilderness First Responder, can be found navigating Utah’s high mountain ridges on foot, skis, or bike. Married to Cori since 1995, they have four kids, whom they consider their best friends.
Key Takeaways:
9 episodes
In this episode of Financial Behavior Thought Leaders, host Dr. Mary Bell Carlson welcomes Carl Richards—a celebrated author, sketch artist, and financial behavior keynote speaker—to the show. Known for his long-running New York Times column and his iconic “simple sketches” that distill complex money issues into clear, visual insights, Carl pulls back the curtain on his journey from financial professional to internationally sought-after thought leader. Whether you’re a financial advisor looking to inspire your clients, or an event planner hoping to land a powerful keynote, this episode provides an in-depth, behind-the-scenes look at what makes Carl’s work and presentations truly unforgettable.
The conversation spans from Carl’s quirky and humble beginnings (think: grocery store talks and launching T-shirts into crowds) to his thoughts on the not-so-comfortable moniker of “thought leader.” Carl opens up about the philosophy that drives his keynotes and writing, discussing why his new book—Your Money: Reimagining Wealth Through Simple Sketches—was designed not just as a book but as a spark for deeper, ongoing money conversations. Mary and Carl dig into the real heart of what makes great financial events resonate with advisors, clients, and even the “non-interested spouses” in the room. Carl also shares how his global travels have shaped his perspective on money, human connection, and the stories we tell ourselves about both.
Meet Carl Richards
Carl Richards started The Sketch Guy column in The New York Times from the hills of Utah, crafting clear, relatable insights about money with just card stock and a Sharpie. The column ran weekly for a decade. This journey began when Carl applied for what he thought was a job as a “security guard,” only to find out the ad actually said “securities.” That slight misstep sparked a lifelong dedication to reshaping how we think about money.
Since then, Carl has become a Certified Financial Planner™, built and sold a successful investment firm, and spoken at financial and investment events worldwide—from Australia to South Africa, the UK, and major economic centers across Europe, Canada, and the United States. His bestsellers, The Behavior Gap and The One-Page Financial Plan, have been translated into over ten languages and continue to resonate globally.
Through his daily podcast, Behavior Gap Radio, which now has over 1,000 episodes and over one million downloads, Carl shares new perspectives on aligning our resources with what truly matters. His latest audio project, 50 Fires, backed by executive producers Chip and Joanna Gaines, explores the intersections of money and meaning with guests like Pete Holmes, David Whyte, Krista Tippett, and his favorite guest by far, his wife, Cori.
Carl founded The Society of Advice, a community of financial planners dedicated to the craft of advice. They gather for a monthly online workshop and frequent retreats in Park City, Utah.
In 2025, Carl will release a new book that, true to form, will be unlike anything seen in the personal finance section—and you better believe there will be sketches (97 of them, to be exact).
When he’s not exploring ideas about money, Carl, a Wilderness First Responder, can be found navigating Utah’s high mountain ridges on foot, skis, or bike. Married to Cori since 1995, they have four kids, whom they consider their best friends.
Key Takeaways:
9 episodes
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