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From Self-Taught to Strategy Queen: Angelica De Carmen on Heart-Centered Marketing, AI, and Building Systems That Scale
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In this episode of Be a Better Marketer, host Daniel Rosenstein sits down with Angelica De Carmen—a powerhouse marketing consultant, business strategist, and soulful creative. From her early days designing newspaper ads for real estate in Florida to becoming a go-to marketing mentor for coaches, healers, and small businesses, Angelica shares her inspiring journey of how intuition, hustle, and heart-first marketing became her secret sauce.
Angelica discusses the evolution of marketing—from grassroots newsletters to cutting-edge AI tools—and explains how she uses platforms like ChatGPT as a virtual assistant to create tailored marketing messages and high-converting content. But what truly sets her apart is her unique process: she starts by helping clients uncover their why, their personal motivation, and their internal alignment before diving into tactics.
Whether you're a coach, healer, or entrepreneur trying to stand out in a crowded industry, Angelica offers grounded, actionable wisdom for choosing the right marketing channels, building systems that don't burn you out, and growing a business with soul. She breaks down the importance of relationship marketing, focusing on one strategy at a time, and why clarity always beats complexity.
In this episode, you’ll learn:
Why Angelica believes your why is more important than your niche
How to use AI like ChatGPT for real-life marketing wins
The one mindset shift overwhelmed entrepreneurs must adopt
Real case studies of client transformation and marketing success
Why standing out isn't about being louder—it's about being more you
The systems every small business must have in place to scale without chaos
Whether you're starting from scratch or looking to optimize your next marketing move, Angelica’s blend of strategy, soul, and systems will give you the clarity and confidence to move forward.
📲 Learn more about Angelica and book a strategy call at delfly8.com
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