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You Are the Strategy: How to Simplify Your Business & Create Content That Converts
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Welcome to another powerful episode of the Be a Marketer Podcast hosted by Daniel Rosenstein. In this insightful conversation, we sit down with Deb Monfette, a 20+ year content marketing veteran, digital transformation expert, and creator of two proven frameworks that are reshaping how entrepreneurs and corporations approach strategy and storytelling.
From working with brands like Google, Playtex, Coca-Cola, and Warner Brothers to launching her own marketing business, Deb has seen it all. But her real magic? Helping entrepreneurs and service-based businesses simplify, clarify, and amplify their voice through aligned messaging and meaningful content.
🔥 In this episode, you'll discover:
* Why content marketing is NOT just throwing words on a page — and what it really means to connect with your audience
* The power of storytelling, emotional resonance, and clarity in building a brand that lasts
* Deb’s signature CENTER and ACE™ Frameworks for content strategy and business alignment
* How to discover your Signature Strengths (Action, Creative Experience, or Education) and build your brand around them
* The truth about hustle culture—and how to create flow instead of burnout
* How to stop chasing strategies and start building a business that aligns with who you are
* What to delegate, when to hire help, and how to free up your time for what really matters
* Why “You Are the Strategy” and your biggest advantage is who you naturally are
* How using characters like the Cheetah, Spider, and Elephant helps entrepreneurs stay in flow and stay productive
* Why entrepreneurs need to build their own framework and stop following templated advice
* The difference between content that “sells” and content that “transforms”
* How to create sticky feelings in your marketing that make your message unforgettable
🎁 PLUS: Deb offers a free quiz to help you identify your #1 business strength — and a 9-page personalized report to show you how to use it. Take the free quiz here, https://www.imattermarketing.com/ssquiz
👩💼 About Deb Monfette:
Deb Monfette is a strategist, business advisor, and founder of I Matter Marketing. With decades of experience across global brands and startups, Deb teaches entrepreneurs how to align their brand with their natural strengths and simplify their content, messaging, and strategy to scale without overwhelm.
Deb Monfette, Your Business Brilliance Coach, helps entrepreneurs create freedom by leveraging their strengths. With 30+ years of experience and work with brands like Playtex and Google, she developed the ACEE™ System to simplify business and build deeper connections for scalable growth.
She works with service-based entrepreneurs and corporate teams to create aligned messaging, signature offers, and content marketing systems that create both impact and income.
📌 Connect with Deb Monfette:
Creator of the ACEE™ System & Your Business Brilliance™
Entrepreneur | High-Touch Business & Creativity Coach
Helping Coaches Build a Simpler, Scalable Business Aligned with Their Strengths
Founder, iMatter Marketing
Website: www.imattermarketing.com
Website: https://contenttriggers.com
Social Media:
LI: https://www.linkedin.com/in/deb-monfette/
FB: https://www.facebook.com/deb.monfette/
IG: https://www.instagram.com/imatter_marketing/
Email: [email protected]
Free Quiz: [Find Your #1 Business Strength – Get a Custom Report!] (add quiz link here)
🎙️ About This Podcast:
“Be a Marketer” with Daniel Rosenstein explores what it takes to build a meaningful, high-impact brand through modern marketing, authenticity, and business strategy. We interview industry pros, visionaries, and creators who are making waves with smart marketing and soulful leadership.
📢 Timestamps:
00:00 – Intro & Deb’s Background
02:15 – How 9/11 led her to launch her own business
04:30 – What Content Marketing really is
09:00 – The CENTER Framework
12:20 – Making your business emotionally resonant
16:05 – The ACE System: Action, Creativity, Education
22:00 – How to discover your strengths
28:15 – AI, storytelling & authenticity
33:00 – Sticky Feelings Factor: What makes your content unforgettable
36:00 – The “CS Effect” – How to create space in your business
40:00 – Hustle vs. Flow: Avoiding burnout
44:45 – Final advice + Deb’s powerful reminder: “You are the strategy.”
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