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"Someone's watching over you" - And We're COMFORTABLE With It (Here's Why)
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The episode of Scale Your Business With Data, Graeme Crawford sits down with Sukhi Sahni, a senior corporate executive with 20 years of experience in data-driven storytelling and brand communication. They explore how the battle for attention has shifted beyond simple views to meaningful engagement metrics, discussing how authentic human connection combined with strategic data insights drives real business outcomes in today's fragmented digital landscape. The conversation covers the evolution of marketing metrics, the impact of AI on content creation and customer journeys, and why data should be directional rather than definitive in making multi-million dollar decisions.
Chapter Timestamps:
0:00 - Meeting Customers Where They Are
3:15 - Views vs Engagement Metrics
7:00 - Multi-Touch Attribution Challenges
11:00 - Customer Journey Mapping
14:00 - The Creepy Line
17:00 - Domain Authority and AI
21:00 - Testing at Scale
24:00 - Entry-Level Jobs and AI
28:00 - Authenticity in Content
32:00 - Speed to Market
35:00 - Future of Print Media
39:00 - Local Journalism's Role
42:00 - Immigrant Perspectives
46:00 - Cultural Context in Marketing
49:00 - Closing Thoughts
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