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Stop Trying to Be Viral. Start Being Valuable
Manage episode 492023721 series 3663974
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In this episode, I’m calling out one of the biggest distractions in podcasting: download numbers.
If you’ve been chasing virality instead of value, it’s time for a reset. I’ll walk you through why reach without resonance won’t bring in clients, how to shift your podcast from sounding helpful to actually converting, and what happens when you start creating with your next buyer in mind.
This isn’t about playing the algorithm. It’s about building trust, credibility, and cash in your business using your voice. I also share a real client example that shows exactly how this small shift creates big results.
Here are the Highlights:
(01:17) Your obsession with going viral
(02;32) Stop treating downloads like a KPI
(04:25) A client success story
(05:30) Who was your last episode for?
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