Managing On Purpose with Mark Reich

Lean Into Excellence

In this episode of Lean Into Excellence, we’re joined by Mark Reich, Senior Coach at the Lean Enterprise Institute and author of the new book Managing on Purpose. Mark brings decades of experience in Lean leadership, including 23 years at Toyota, to a powerful conversation on what it really takes to build and sustain a culture of continuous improvement.

We dive deep into the principles of Hoshin-Kanri and why it's critical for aligning strategy from the top down and bottom up. Mark explains how tools like A3 problem-solving and daily management are not just techniques—but essential components of a purpose-driven organization. Mark also reflects on the evolution of Lean, challenges in post-pandemic workplaces, and how new leaders can avoid common pitfalls while building sustainable improvement systems.

If you care about turning strategy into meaningful action—without losing sight of your people—this episode is a must-listen.

To purchase Mark's book Managing on Purpose, please click below:

https://www.lean.org/store/book/managing-on-purpose/

Chapters

00:00: Introduction to Lean into Excellence 00:20: Introduction to Lean Leadership 00:58: Introduction to Leadership and Organizational Alignment 05:18: Mark Reich's Journey in Lean and Hoshin Kanri 09:27: Understanding Hoshin Kanri and Its Importance 12:26: Common Misconceptions About Hoshin Kanri 16:28: The Relationship Between Strategy and Daily Management 21:55: Sustaining Hoshin Kanri Through Leadership Changes 25:16: Integrating Hoshin Kanri with Daily Management 29:31: Real-World Lessons from Hoshin Kanri Implementation 33:30: The Importance of Gemba Walks 35:25: Navigating Change During the Pandemic 35:55: Building Organizational Alignment 39:33: Reflections on Lean Management with Jim Womack 41:09: Sustaining Continuous Improvement Efforts 45:47: Success Stories Beyond Toyota 49:53: Advice for New Leaders 53:14: The Journey of Writing a Book