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Burnout to Bottled Magic: Ceci Tucker on Building Wilde Folk & Trusting the Pivot
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She didn’t plan to start a perfume line — her body asked her to.
This week on Get in My Chair, I’m talking with Ceci Tucker — Austin-based interior designer and founder of Wilde Folk, a holistic perfume and wellness brand with serious soul.
We’re diving into:
- ⚡️ The health shift that changed everything
- 🔥 Why her first perfume was a rebellion — not a product
- 📦 Behind the scenes of her rebrand (and what’s next for Wilde Folk)
- 🧠 What most creators don’t talk about when they pivot their business
Ceci is proof that following your intuition isn’t always easy — but it’s where the magic lives.
This convo is raw, real, and full of moments that’ll make you think “am I playing it too safe?”
Tune in. Take what you need. Let Ceci’s story move you.
🔗 Links:
- Follow Ceci: @wilde.folk
- Explore Wilde Folk
- Connect with Kylie
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