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B2B Community Playbook with Kathleen Booth of Pavilion
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In this episode of the Beyond B2B Marketing Podcast, host Lee Odden speaks with Kathleen Booth, Senior Vice President of Marketing and Growth at Pavilion. They discuss all things related to building B2B community starting with Kathleen's journey to Pavilion, the unique structure of the Pavilion GTM leader community, and the specific needs of go-to-market leaders. The conversation explores the importance of community in everything from career development to the role of in-person events to the challenges of building successful communities. Kathleen shares lessons learned from both business and personal use of AI in marketing and creating value on LinkedIn. The episode concludes with Kathleen's thoughts on finding inspiration in her career and the impact of Pavilion on its members. Highlights from Episode 4 of Beyond B2B:
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- Kathleen Booth was a member of Pavilion before joining as SVP.
- Pavilion serves go-to-market leaders, not just marketers.
- Community helps members succeed in high-pressure roles.
- Members seek support during critical career moments.
- Building a community requires long-term investment.
- Successful communities focus on commonality and engagement.
- In-person events strengthen community bonds.
- Pavilion grew rapidly during the pandemic.
- AI can enhance marketing efficiency but should not replace personal touch.
- Communication is key to leadership and community success.
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