The Summer Market: How to Sell Faster and Smarter

The Elevate and Execute Podcast

Hosts: Kyle Fernandez, Brian Preston, David Ounanian

Episode Summary:

In this practical and timely episode, the Elevate and Execute team breaks down everything sellers (and agents) need to know heading into the summer real estate market. They discuss the sudden surge in seller activity as people get off the sidelines, what home improvements actually help you get top dollar, and how to prepare your home so it sells quickly and profitably in a hot market.

The team also shares why pricing strategy is key, how to navigate competing offers, and what sellers should expect in the Saint Louis market—plus tips on finding your next home once your current one sells.

What You’ll Learn:

Why clutter and personalization matter (and when personal photos can help or hurt)

Which updates pay off and which don’t (like roofs and HVAC)

How Zillow’s Zestimate can mislead sellers, and why expert pricing is essential

The two reasons homes don’t sell: price and location

Why negotiating up is always better than negotiating down

Strategies to get multiple offers and leverage competition

The importance of great media—drone, 3D tours, high-def photos—in marketing your home

How to vet an agent, especially if you’re buying or selling investment property

Notable Quotes:

“The home doesn’t sell for two reasons: price and location.”

“Price cures everything—it’s the easiest way to create competition.”

“There are a lot of bad agents out there. Do your homework before you hire one.”

Subscribe & Review:

If this episode gave you insight into selling your home faster, hit subscribe, leave a review, and share it with someone planning to sell this summer. An educated seller is an empowered seller.