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Unlocking the art of verbal identity with William Rauscher, verbal director at Wolff Olins

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Manage episode 484148099 series 3667144
Content provided by Brandingmag®. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brandingmag® or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Dive into my interview with William Rauscher, verbal director at Wolff Olins, a global brand consultancy that specializes in corporate identity.

This is a unique opportunity to learn from an industry leader whose experience and expertise helps bridge the gap between creativity, strategy, and storytelling—and more importantly, the role verbal identity plays in building your brand.

Watch the full conversation to find out:

  • Where verbal identity sits in relation to visual identity, and which one comes first
  • How to identify a brand personality that connects deeply with your employees
  • The different ways to include and manage stakeholders throughout the development process
  • How to internalize your verbal identity across the organization and get people excited about it
  • A verbal identity’s tie into internal culture and human resources
  • And much, much more.

And if you enjoy this episode, be sure to leave a review and follow Think Editorial for notifications about future editions.

  continue reading

One episode

Artwork
iconShare
 
Manage episode 484148099 series 3667144
Content provided by Brandingmag®. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brandingmag® or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Dive into my interview with William Rauscher, verbal director at Wolff Olins, a global brand consultancy that specializes in corporate identity.

This is a unique opportunity to learn from an industry leader whose experience and expertise helps bridge the gap between creativity, strategy, and storytelling—and more importantly, the role verbal identity plays in building your brand.

Watch the full conversation to find out:

  • Where verbal identity sits in relation to visual identity, and which one comes first
  • How to identify a brand personality that connects deeply with your employees
  • The different ways to include and manage stakeholders throughout the development process
  • How to internalize your verbal identity across the organization and get people excited about it
  • A verbal identity’s tie into internal culture and human resources
  • And much, much more.

And if you enjoy this episode, be sure to leave a review and follow Think Editorial for notifications about future editions.

  continue reading

One episode

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