Shift 2: From Generalist for Hire to Expert with an Opinion

Six-Figure Freelancer Recipe

Hey there, and welcome back to the Six-Figure Freelancer Recipe. I’m Jaz—your pricing queen—and in this episode, I’m sharing one of the most game-changing shifts you can make as a creative freelancer. If you’ve ever felt the pressure to be a “one-stop shop,” doing everything from social media management to SEO and web design, you’re definitely not alone. I’ve been there myself, juggling a laundry list of skills and services, worrying that I needed to say yes to every client or every project in order to succeed. But let’s be real: that approach can leave you feeling generic, unmemorable, and constantly undercutting your rates just to compete.

In this episode, I’m taking you behind the scenes of my own transformation—from being a generalist who tried to please everyone, to building a reputation as an expert who solves meaningful problems for clients. And don’t worry, we’re ditching the pressure to “niche down” in the old-school sense! Instead, we’ll talk about how to get clear on the problems you solve best, so you can communicate your magic in a way that actually attracts dream clients and higher rates.

I’ll walk you through practical prompts and questions pulled right from my free guide (which you can grab at creativebusinesskitchen.com/6figures), so you can start identifying what sets you apart and craft a client-attracting pitch that focuses on outcomes, not just a list of skills. We’ll even cover how to handle pricing conversations so you can stop competing on price and start being valued for your expertise.

If you’ve ever wished clients saw you as indispensable, or if you crave that confidence to speak up as an expert in your field, this episode is your invitation to make that real shift. Get ready to discover how to move from overlooked generalist to sought-after solution provider—and trust me, your freelance business will thank you!