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Shift 3: From Swapping Time for Dollars to Pricing for Value
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Welcome back to the Six-Figure Freelancer Recipe! I’m Jaz, your pricing queen, and in this episode, we’re tackling a challenge that stops so many talented creatives from reaching their income goals—undercharging for high-impact work.
Ever found yourself delivering massive results for your clients, only to feel a pang of regret as you send off an invoice that barely scratches the surface of the value you’ve created? Trust me, I’ve been there. In fact, I share a story about a $2,500 project that brought in an extra $30,000 for a client—and the lesson I learned from underpricing my work.
This episode is all about making the shift from pricing your services by the hour, tying your income to your time, to confidently charging for the real value and outcomes you deliver. If you’re stuck adjusting your hourly rate, padding your hours, or saying yes to busy work just to justify your fees, this conversation is for you. I dive deep into why these “fixes” don’t actually solve the root problem, and why your creative brain is the true asset.
I’ll introduce you to the mindset and practical questions that help you stop justifying every dollar and start anchoring your pricing to the real business impact you create—think leads, conversions, growth, and transformation, not just tasks and hours. Plus, you’ll hear about real freelancers, like Jackie, who dramatically increased her rates (and income!) by shifting her pricing approach.
If you’re ready to work less, earn more, and stop tying your worth (and your client conversations) to the clock, this episode will show you how to step up and own your value. Don’t forget to grab the free guide at creativebusinesskitchen.com/6figures for the questions and reflection exercises mentioned—I want you to get clear, confident, and ready to charge what you’re truly worth.
Let’s leave behind the hours-for-dollars mindset and move towards pricing for results. You’re halfway to your six-figure recipe, and the next shift is one of my favorites—so stick around!
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