Shift 4: From “Whatever You Need” to Core, Productised, & Recurring Offers

Six-Figure Freelancer Recipe

Welcome back to the Six-Figure Freelancer Recipe! I’m Jaz, your pricing queen, and in today’s episode, we’re getting right to the heart of why so many talented freelancers struggle to build the business they actually want—the kind that gives you freedom, flexibility, and consistent, thriving income.

Let’s get real: How many times have you replied, “Well, what do you need?” when a client asked what you offer? If you’re nodding along, you might already know you’re stuck in order-taker mode—constantly reinventing the wheel for clients, churning out complex custom proposals, and never quite hitting your income targets. Trust me, I’ve been there too. I used to call myself a “Jaz of all trades” and thought saying yes to everything would bring me success, but it only led to more hustle, less predictability, and almost no recurring revenue.

In this bite-sized episode, I break down why generalists are always busier (but less profitable!) than specialists and what really happens when you don’t have clear, packaged offers for your clients. I’ll show you how scope creep, proposal limbo, and inconsistent monthly income don’t have to be your norm—and the exact mindset shift that helped me (and my students, like Claire, the designer for allied healthcare providers) build multiple income pathways, diversify offers, and get clients saying yes without all the extra stress.

We’ll walk through the messy reality of freelancing—why custom quotes and “whatever it takes” service keeps you in a job, not a business—and then I’ll guide you through powerful questions that help you shift from order-taker to creative CEO. You’ll discover how to productize your services, create recurring revenue, and design a business that works for you, not just your clients.

Grab your free guide at creativebusinesskitchen.com/6figures, and take time to work through the action steps I share in this episode—they’re designed to help you simplify, scale, and finally get off that client-hunting hamster wheel. We’ll wrap up with a sneak peek at the next shift: turning paying clients into profitable partnerships you actually want to invest in.

If you’re tired of hustling for every single project and ready to build a truly profitable, ease-filled freelance business, this episode is your starting line. Let’s get packaging, productizing, and building the creative business you set out to create!