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Are you ready to discover why building customer self-confidence is more crucial than ever in today's B2B sales landscape? Brent Adamson and Karl Schmidt join us today, the duo behind the upcoming book "The Framemaking Sale." These sales experts unravel the critical yet often overlooked aspect of buyer confidence. They shift the focus from traditional supplier-centric models to the empowering idea that true confidence comes from within the customers themselves. This perspective not only transforms how we view B2B sales, but also highlights the importance of nurturing decision confidence. Throughout our conversation, Brent and Karl introduce their innovative concept of framemaking, a strategy that aligns sales solutions with client priorities. This approach goes beyond typical sales tactics by fostering genuine, lasting relationships with clients, even when they choose competitors. Their ideas promise to shake up conventional sales methods. Topics covered during this episode include: Why buyer confidence should be supplier-agnostic and focus on customers' decision making abilities. How Brent and Karl met each other at Corporate Executive Board (now part of Gartner). Why nurturing customer decision confidence is crucial in B2B. How framemaking aligns sales solutions with client priorities to overcome decision complexity. Why the book emphasizes customer confidence over supplier trust for effective decision making. The impact of decision complexity, information overload, and outcome uncertainty. Why understanding clients' businesses deeply helps navigate obstacles and maintain deal momentum. How salespeople can anticipate and overcome potential deal barriers. Why gaining customer confidence involves addressing emotional and rational decision aspects. Listen now to learn how to revolutionize your B2B sales approach with innovative framemaking techniques that build lasting customer relationships. Brent on LinkedIn: https://www.linkedin.com/in/brentadamson Karl on LinkedIn: https://www.linkedin.com/in/karl-schmidt-q…
Content provided by Andres Diaz. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Andres Diaz or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
This episode, hosted by Andrés Díaz, explores the idea of transforming physical balance and agility into valuable skills by learning to glide through trees. He emphasizes the feeling of freedom and connection with nature that tree climbing offers, highlighting its benefits for improving motor coordination, strength, mental focus, and problem-solving abilities. Díaz notes that many traditional cultures teach children to climb and move among branches as essential skills, and encourages listeners to start practicing safely with patience, proper gear, and gradual challenges. He suggests that mastering balance through tree climbing can enhance other skills like biking, dancing, and navigating unstable surfaces, fostering confidence and a sense of adventure. The episode advocates for embracing the learning process, enjoying the journey, and recognizing that overcoming fears can lead to personal growth and new possibilities. Díaz concludes by inviting listeners to explore this activity and turn balance into a second language, symbolizing a way of life that promotes freedom, strength, and harmony with nature. Remember you can contact me at andresdiaz@bestmanagement.org
Content provided by Andres Diaz. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Andres Diaz or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
This episode, hosted by Andrés Díaz, explores the idea of transforming physical balance and agility into valuable skills by learning to glide through trees. He emphasizes the feeling of freedom and connection with nature that tree climbing offers, highlighting its benefits for improving motor coordination, strength, mental focus, and problem-solving abilities. Díaz notes that many traditional cultures teach children to climb and move among branches as essential skills, and encourages listeners to start practicing safely with patience, proper gear, and gradual challenges. He suggests that mastering balance through tree climbing can enhance other skills like biking, dancing, and navigating unstable surfaces, fostering confidence and a sense of adventure. The episode advocates for embracing the learning process, enjoying the journey, and recognizing that overcoming fears can lead to personal growth and new possibilities. Díaz concludes by inviting listeners to explore this activity and turn balance into a second language, symbolizing a way of life that promotes freedom, strength, and harmony with nature. Remember you can contact me at andresdiaz@bestmanagement.org
This episode by Andrés Díaz encourages embracing a rebellious spirit through learning to do wheelies, both on a bike and in life. He highlights that mastering wheelies involves engaging multiple muscle groups, building confidence, and challenging fears, which can translate into greater self-trust and courage in everyday challenges. Díaz emphasizes the importance of practicing balance, maintaining a positive mindset, visualizing success, and enjoying the process without frustration. He suggests that physical skills like wheelies can unlock inner potential, fostering resilience, humor, and a daring attitude. Ultimately, the message is about using the act of mastering wheelies as a metaphor for pushing limits, embracing mistakes, and living boldly with a rebellious and authentic spirit. The episode concludes with encouragement to take the first step, enjoy the journey, and remember that growth and rebellion go hand in hand. Remember you can contact me at andresdiaz@bestmanagement.org…
This episode, hosted by Andrés Díaz, explores the exciting and challenging skill of walking on palm trees to defy gravity. The host explains that mastering this ability not only impresses others but also benefits the body and mind by activating rarely used muscles, improving balance, coordination, and brain plasticity. He emphasizes the importance of physical and mental preparation, including good posture, core engagement, and patience, along with safety precautions like choosing stable trees and practicing gradually. Díaz shares a step-by-step guide to start practicing, encouraging focus, confidence, and persistence, and suggests imagining walking on a tightrope to maintain balance. The episode highlights that learning such skills fosters confidence, creativity, and joy, making life more vibrant. Díaz also invites listeners to consider other adventurous skills and promotes a mindset of continuous learning and personal growth. The episode concludes with a call to action for listeners to try new challenges, emphasizing that the only limit is oneself. Remember you can contact me at andresdiaz@bestmanagement.org…
This episode, hosted by Andrés Díaz, explores the idea of transforming physical balance and agility into valuable skills by learning to glide through trees. He emphasizes the feeling of freedom and connection with nature that tree climbing offers, highlighting its benefits for improving motor coordination, strength, mental focus, and problem-solving abilities. Díaz notes that many traditional cultures teach children to climb and move among branches as essential skills, and encourages listeners to start practicing safely with patience, proper gear, and gradual challenges. He suggests that mastering balance through tree climbing can enhance other skills like biking, dancing, and navigating unstable surfaces, fostering confidence and a sense of adventure. The episode advocates for embracing the learning process, enjoying the journey, and recognizing that overcoming fears can lead to personal growth and new possibilities. Díaz concludes by inviting listeners to explore this activity and turn balance into a second language, symbolizing a way of life that promotes freedom, strength, and harmony with nature. Remember you can contact me at andresdiaz@bestmanagement.org…
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