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#001 - The Brutal Truth Of Why Your Small Biz Marketing Is Failing
Manage episode 488219277 series 3671212
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In the very first episode of Marketing Your Brand, your award winning host Peggy doesn't hold back! She uncovers the brutal truths about marketing that small business owners need to know from her over 20 years of experience in the industry. She covers the importance of your overarching strategy (and what can happen if you get it wrong), the need to build trust through your branding, how your landing page could be letting down your conversions, and how AI impacts the marketing space broadly. There might be some uncomfortable truths in here, but if you're a business owner ready to truly level up your business, you need what Peggy has to say!
Growing your business and want expert guidance (without the price tag of an agency)? Check out our DIY workshops. You’ll learn how to apply the right marketing strategies for your business and take it to the next level: https://mybworkshops.com.au/
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Timestamps:
[00:00:00] Intro.
[00:01:03] Acknowledging business owner challenges.
[00:04:25] Importance of marketing strategy.
[00:07:55] Trust through strong branding.
[00:11:45] Marketing strategy vs. execution.
[00:15:06] The Role of AI in Marketing.
[00:17:24] Done-for-you marketing solutions.
2 episodes
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