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#003 - A Complete Marketing Strategy in Just 30 Minutes! π―π°
Manage episode 491082590 series 3671212
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In this episode of Marketing Your Brand, host Peggy Worrell emphasizes the critical importance of having a solid marketing strategy for small business owners. She highlights how many entrepreneurs operate without a marketing plan, leading to wasted time and money. Peggy discusses how a website should function as a powerful sales tool rather than just a digital brochure, and she warns against the pitfalls of a reactive approach to marketing. Listeners will learn about the four pillars of an effective marketing plan, designed to help them lead their business more strategically and efficiently. Tune in for practical insights that can transform your marketing efforts and drive better results.
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Timestamps:
00:00:00 Introduction
00:02:00 Direction and focus in marketing.
00:05:01 Brand awareness strategies.
00:09:57 Your website is a conversion machine.
00:11:34 Website as a strategic tool.
00:14:45 Website as best salesperson.
00:18:29 Warming up your audience first.
00:22:12 Marketing strategy alignment.
00:25:47 Effective marketing strategies.
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