Building a Transformational Experience, Not Just an Event: A Behind the Scenes Look (Part 1) | 004

To The Promised Land Podcast

Hosting an event isn't about showing up and hoping for the best. It’s about consciously choosing who you’ll be before you step on that stage. In this episode, we invite you behind the curtain to witness our pre-event ritual—a powerful session where our team and advanced students (our Black Belt Unlimited crew) align on intention, energy, and purpose.

You’ll hear us unpack our high-stakes goals, the transformational themes we’re embedding into the weekend, and the pirate-inspired adventure we’re crafting for attendees. We get real about sales strategy, what’s truly at stake for each of us, and how we set ourselves—and our guests—up for lasting breakthroughs. Plus, we brainstorm the wild bonus I’ll deliver if we crush our sales goals. (Yes, it involves dressing up like Jack Sparrow.)

Key Takeaways:

• How to set a transformational intention that fuels your event from the inside out
• A practical method for integrating theme and story into live event design
• What to offer as compelling bonuses to increase pay-in-full conversions
• Real talk on investing before you're “ready” and how that activates growth
• Behind-the-scenes of creating team buy-in, unity, and sales accountability

About Jase:

Jase Souder is a nationally recognized speaker, best-selling author, and founder of World Class Speaker Academy. Known for his informal, straight-to-the-point style, Jase helps entrepreneurs become world-class speakers who attract clients, create massive impact, and build thriving coaching businesses. With over 10,000 hours of coaching and 1,000+ presentations under his belt, he equips purpose-driven leaders with the tools to turn their message into a movement.

https://worldclassspeakeracademy.com/

https://www.instagram.com/worldclassspeakeracademy/

https://www.linkedin.com/in/jasesouder/

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