Episode 29: How to Build an Evergreen Funnel That Converts Your Podcast Listeners into Paying Customers

Podcast Growth and Marketing Tools for Female Entrepreneurs

Most podcasters are incredible creators—but they struggle to find a strategy that connects their content to their business goals.

In this episode of Podcast Growth Tools, I’m walking you through my step-by-step framework for building an evergreen podcast funnel that actually works—without the burnout of constant launching or chasing vanity metrics.

We’ll dive into:

• Why your podcast needs to lead somewhere—and how to make sure it does
• How to create strategic episodes that drive listeners toward your offer
• What to include in your lead magnet and nurture emails (without overwhelm)
• Creative ways to drive traffic to your funnel—using dynamic ads, social media, and guest podcasting
• How to track your funnel’s performance and tweak it as you grow

Timestamps:

• 01:55 – The #1 reason you need a trackable evergreen funnel
• 03:20 – Breaking the myth: Evergreen doesn’t mean “set it and forget it”
• 05:45 – Why your podcast should be the engine of your funnel
• 07:05 – How to choose (or create) the right lead magnet for your show
• 10:20 – Podcast episodes that bridge the gap between value and conversion
• 13:40 – How to set up a high-converting landing page for your lead magnet
• 17:10 – The anatomy of an effective nurture sequence (including what to send!)
• 23:30 – Where to drive traffic from (dynamic ads, social, guesting, and more)

Whether you sell a course, digital product, or coaching offer—your podcast can absolutely become your best lead generator. It just needs the right funnel behind it.

🎯 Want help implementing it? Grab the free Evergreen Funnel Checklist: podcastmarketinghub.com/evergreen

#PodcastFunnel #PodcastGrowthTools #ListBuildingTips #EvergreenMarketing #EmailMarketingStrategy #PodcastMarketing #LeadGenerationForPodcasters #ContentThatConverts