From Immigrant Roofer to $30M CEO: Victor Maya’s Playbook for Building Elite Contracting Businesses

AI & Marketing for Home Service Pros

At six years old, Victor Maya crossed rivers and deserts from Mexico into the U.S., not speaking a word of English. That outsider’s perspective became his edge — transforming him from a street-smart hustler into the CEO of Advantage Roofing and Advanced Restoration, now on pace for $30 million in annual revenue.

In this episode, Victor shares the leadership principles, selling systems, and branding strategies that took him from managing subcontractor crews to running two thriving companies.

You’ll discover:

• The $1.3M job that convinced him to start his own business
• How to find, vet, and keep high-performing crews through word-of-mouth recruiting
• Why core values like “Excellence” and “Innovation” drive his operations
• How service & maintenance programs create predictable revenue and lead to big-ticket jobs
• The psychology behind branding — from fleet vehicles to personal appearance — and why “what you see is all you get”
• How to turn a book into a business card that closes million-dollar deals
• Why he hired an in-house software engineer to build custom CRM and AI tools for service businesses

Whether you run a roofing company, manage multiple trades, or want to break into high-end commercial work, this conversation is packed with real-world strategies you can put to work immediately.

Key Takeaways:

• Big jobs start with small, strategic relationships — and service agreements are the foot in the door
• Excellence starts at the top: leaders must model the standards they expect from their team
• Referrals are the best recruiting tool for both crews and clients
• Branding matters as much offline as online — curb appeal applies to your fleet, website, and personal image
• A book can be a powerful differentiator and credibility tool in competitive bids

Investing in technology (and building your own) can give you a market edge in service and maintenance revenue