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#69 Never Go Dark: The Strategy That Outlasts Crisis and Uncertainty
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In episode 69 of the Serve First, Sell Later Marketing podcast, host Sylvia Garibaldi emphasizes the importance of maintaining visibility in uncertain times. She discusses how and why consistent marketing strategies are crucial for professionals in high-trust industries like law, mediation, and divorce. Sylvia explains that in times of volatility, clients become more selective and are more likely to trust those who remain consistently active and visible. She outlines four core marketing strategies— that you can never pause, especially in times of chaos and crisis.
In this episode, you’ll learn:
- 00:46 The Importance of Resilience in Uncertain Times
- 02:24 The Risks of Going Silent
- 05:55 Core Marketing Strategies to Maintain Visibility
- 11:12 The Three Cs of Visibility
- 15:33 Mindset Shift: Embracing Uncertainty
Resources:
- Feeling stuck about how to grow your practice, book a free strategy call here.
- #13 Marketing Marathon: Strategies for Professional Practices
- #18 How To Fill Your Prospecting Pipeline
- #22 How To Skyrocket Visibility In Your Niche with Lili Vasileff
- #31 How To Turn Your LinkedIn Company Page Into A Client Magnet
- #63 Build Authority and Attract Clients with Confidence
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