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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX


1 #697: Building the total experience for customers with AJ Joplin, Forrester 24:10
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Does your AI-based interface talk to customers the way a real person would or is it tech for tech’s sake? We are here at Forrester CX in Nashville, TN and hearing all about the latest insights and ideas for brands to create better experiences for their customers. Agility is less about bolting on new features just because the tech is available and more about making tomorrow’s experiences feel intuitive and natural to the end customer using them. Today we’re diving into designing for the future of experiences with AJ Joplin, Senior Analyst at Forrester. About AJ Joplin AJ is the lead analyst for Forrester’s research on experience design (XD), design organizations, and design leadership. Helping XD and customer experience (CX) leaders develop and deliver on research-based strategy is AJ’s professional passion. She has observed that the most effective organizations combine clear purpose with the right people and leverage systems to clarify decision-making, prioritization, and workflows. AJ also has years of workshop facilitation experience in human-centered design and design thinking. Using her professional coaching skills, AJ bring clients through ambiguity and into alignment on what matters and what’s next. Resources Forrester: https://www.forrester.com https://www.forrester.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 " Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Interview with Donovan Bridgeforth
Manage episode 214629049 series 2357729
Content provided by shadeVSations. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by shadeVSations or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Check out our interview with Donovan Bridgeforth, CEO and co-founder of the BLK App.
…
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38 episodes
Manage episode 214629049 series 2357729
Content provided by shadeVSations. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by shadeVSations or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Check out our interview with Donovan Bridgeforth, CEO and co-founder of the BLK App.
…
continue reading
38 episodes
All episodes
×Tweet of the week. Subway. Social media bio lines and the infamous "mogul" moniker. Dasha Peltrece Kelly. Gov Cuomo. Marvel's What If...DC's Titans.Don Cheadle and Kevin Hart. Naming Elon Musk's child. Mommy Dearest quotes.
Woke woes. Herschel Walker's in the news again. Shaun King's current dilemma. Getting real about online black publications. Suicide Squad (w/spoilers). DaBaby has gotten his cancellation notice.
Simon Biles. Aaron Reitz and the top things that make Texas a national embarrassment. Boosie and TI weigh in on DaBaby's comments. January 6 Insurrection hearings with Capitol police. Scarlett Johansson suing Disney.
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Shading bottled water. Faun on the Peloton. Faun rides in a Tesla for the first time. The Rock is done with the Fast and Furious franchise. Apple doesn't fall far from the tree with Herschel Walker's son. Kristen for CNN. Recasting Black Panther. TikTok promoting white creators? [Redacted]'s pandemic purchases. Listen to the experts; STAY IN YOUR LANE! Blerdcon Blasphemy. Faun's A Different World update.…
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Nene's club in ATL. Wendy Williams on TikTok star, Swavy's death. #FreeBritney. Snatching Prentice Penny's wig. Texas Governor Greg Abbott's "critical race theory" bill. Mainstream media discussing Trump. Monkey Pox is in DFW. Spoiler alert: Loki, Falcon & Winter Soldier, WandaVision reaction/reviews. Karen attack at Victoria's Secret. Mo'Nique and bonnets. Faun hasn't seen A Different World.…
In this Pi Day special, we go over how we came up with adding sketch comedy to the mix of the show in season 2.
Venmo. Favorite films before 1990. Faun can't sit with band nerds, Roddy and Darion. Breaking out the Spanglish at the Democratic Debate. Handmaid's Tale. Iain Glen as Batman in Titans season 2. Robert Pattinson is still playing the Bat. Dead by Daylight. Final Fantasy XIV tv show. Faun was loud and wrong about "Love ya 3000" and Darion brings receipts.…
Songs that irritate you. Trump the psycho. Top 3 ways to spot a black republican and the Real World's Dondre shade. Buttigieg in South Bend. Symone Sanders stanning. Doom Patrol's 'Danny Patrol' episode. 'Striking Vipers' episode of Netflix's Black Mirror. Shang Tsung released for Mortal Kombat 11. Ending by @lashonta504 ( https://www.instagram.com/lashanta504/ )…
One year anniversary. Faun shades UberEats. OJ Simpson is on Twitter. Sarah Huckabee Sanders resigns. DJ Khaled cries over debuting at #2. X-Men stuff. Faun announces his candidacy for president. Cory Booker shade. E3 shade. ShadeVSations is powered by Roberts Media Group. For more programming and advertisement opportunities, please visit www.robertsmediagroup.co .…
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1 Pride, Prejudice & Shade (feat Anthony and Tristan of Velvet Rope Productions) 1:07:57
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Velvet Rope Productions intro. Hometown shade. Ava DuVernay IS NOT your auntie! Racquel Bailey reaches for a role from Tyler Perry with a billboard. BlameItOnKway and Joanne the Scammer. Bishop Thomas Tobin's problematic and hypocritical tweet. Wilson Cruz replies with a slay. Corporate ride parodied with rainbow snake. Faun, the Read Receipt Nazi weighs in on email shade. Rumor: Nene forced to sit out of first half of RHOA season 12, Kenya Moore and Apollo Nida are returning to RHOA. X-Men: Dark Phoenix spoiler free review. Dallas Cowboys and Dallas Mavericks predictions. Velvet Rope Productions: www.velvetropedallas .com Instagram: @velvetropeproductions Facebook: https://www.facebook.com/velvetropeproductions /…
Shadiness gone wrong? Do people still use songs as ringtones? Janet shade. Cardi B shade. Tyler the Creator's Igor. Dionne Warwick shades Beyonce. Shade on the Vegas Strip? Mueller speaks. X-Men: Dark Phoenix. Rupaul's Drag Race Season 11 finale. Ending by Charles Cornell via YouTube: https://www.youtube.com/watch?v =zItAJT5WhZM All episodes recorded at MZStudios in Dallas, TX.…
Game of Thrones is over and fans are seething. Call Bronn the Dragon if you were affected by the seering of King's Landing. Two words to describe the series as a whole. Drag Race catch up so far.
Who are the real vocalists? Is Ayesha Curry's comment disrespectful toward her marriage? Tiger Woods presented with highest civilian honor by 45. Game of Thrones episode 4 recap. US conducts missile test mere minutes after North Korean missile test. MCU writers like Cyclops. Final Fantasy VII remake trailer.…
Simone Sanders vs Shaun King AKA Martin Luther Keyboard. Taylor Swift's Mayochella! Cardi B. Mayor Pete stars in soul-food-gate. Cersei Lannister pops bottles as the Battle of Winterfell rages on (Game of Thrones recap). Anthem issues. Keeping it Real with Roddy.
Are our music legends falling off? Carlotta Outley Brown, principal of James Madison High School in Houston, Texas, imposes a dress code for visiting parents. Joe Biden announces his candidacy for President of THESE United States. Game of Thrones episode 2 recap. Faun slays at MK11.
Game of Thrones premiere (#DemThrones). Endgame leaked and Faun IS NOT here for spoilers. Beysus blesses us with Homecoming. The shade gets thick as we discuss Wendy Williams divorcing her husband of 22 years, Kevin Hunter. Mueller Report. Mortal Kombat 11 out today!
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1 Random Acts of Shade (feat @spiderthedj) 1:12:15
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Black History Month. Gov. Ralph Northam and Lt. Gov. Justin Fairfax's blackface debacle and Roddy's plan for them moving forward. 21 Savage. New R.Kelly video. Jussie Smollet. To be white in America in 2019. Roddy's issue with Kandi Burruss. Cardi B's Grammy win brings about questions. Mo'Nique and Steve Harvey interview. Passive aggressive workplace when you're black. The Wall. Faun gets serious about student loans! AOC. Keeping It Real with Roddy. New anime alert: The Promised Neverland. Star Trek Discovery. DC Universe's Titans. Rupaul's Drag Race: All-Stars 4 recap. Game of Thrones anxiety. Will Smith as the Genie in Aladdin.…
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Cuffing season. Tumblr removing adult content. Starbucks plans to block porn on its public wifi. Cardi B. 90 Day Fiancé. R.Kelly in Ethiopia. Our family holiday traditions. Louisiana natives' food snobbery. Our favorite holiday films. Trends to leave in 2018! What we're looking forward to in 2019.
VMAs. Did JLo deserve the video vanguard award? Madge's "tribute" to the Queen of Soul. Paris Dennard suspended from CNN. HBCUs vs PWIs. James Gunn not getting his job back at Disney putting GOTG3 on indefinite hold. Idris Elba confirms he is not playing James Bond. Verizon throttles California Fire Department while responding to Mendocino Complex Fire. Faun's obsession with Arrowverse.…
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Aretha Franklin and who's allowed at the tribute. Shaderoom commenters hating on SZA's love of the ocean. Danity Kane is back...AGAIN! Sam Smith vs Stephanie Mills. Joel Osteen honored in Houston. Insecure debut. Faun watches Handmaid's Tale.
Kristen interviews Keka Araújo, Editor-in-Chief at Negra With Tumbao and staff writer at the Urban Twist about Alexandria Ocasio-Cortez's congressional district win.
50'leven streaming services; how do you cut the cord? Disney's streaming service. Big Freedia not in Drake's "In my Feelings" video. Can James Gunn be redeemed and return to direct Guardians of the Galaxy 3? 'Most Popular' Academy Awards category. Omarosa! Story time with Faun. Coonye is at it again. Handmaid's Tale.…
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Check out our interview with Donovan Bridgeforth, CEO and co-founder of the BLK App.
Faun as Flounder! CNN’s Jake Tapper tries the Obamas via Twitter. Deported Trump voters. Toxic masculinity! Dak Prescott takes a stand for Jerry Jones, literally. Problematic faves.
Dallas’ unbearable heat. Incels-involuntary brings that are into extremism; yes, this is a thing! Stevie J and Faith. Interview with Lester “NewNue” Matthews. Qwasaun Bester and relationship talk. ‘Nigga rich’ antics. SDCC. Emoji exploji. Reimagining of Daria.
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Emmy nominees. WestWorld. Comcast gives up on pursuing Fox. Ciara levels up. Janet’s vocal ability somehow comes into question. Azealia Banks. Shaky b*tch@$$ Carl. Oral Surgery Associates of North Texas versus the Wayward Daughter. GTA V goes clubbin with Gay Tony.
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Kristen and Roddy are out this week: succumb to the Power of Three! WordUp magazine. When MTV was still cool. BBQ Becky, Permit Patty, Pool Patrol Paula, Wake Up Susie, and ID Adam; is naming them problematic? Do you use the end piece of bread? Cancelling Papa John's CEO, John Schnatter. Season 3 of Attack on Titan. Broly is back in Dragonball Super. Listener questions. ShadeVSations is powered by Roberts Media Group. For more programming and advertisement opportunities, please visit www.robertsmediagroup.co .…
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Does it feel like Independence Day? "Ghosting" jobs. Mo'Nique and Lee Daniels are STILL at it. More Black Mariah. Crabs in a barrel. Faun's problem with Nicki Minaj. Top 10 Ways you know your Man ain't shit! Affirmative Action in school reversed. Phillips Hue bulbs. Shout outs to Artesia and The Quad. ShadeVSations is powered by Roberts Media Group. For more programming and advertisement opportunities, please visit www.robertsmediagroup.co .…
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1 The One about a Scorpion and butterflies 1:30:11
1:30:11
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Spaghetti and fried fish debate. Sara Huckleberry Hound denied service at a restaurant. [Spoiler Alert] Luke Cage Season 2 [/Spoiler Alert]. Drake's Scorpion. Jill Scott's ex gets petty, but how petty is too petty? BET Awards. Dash v. Daniels. The butterflies that were harmed in the taping of the Drag Race finale. Debut of Starboy comic book. Mr and Mrs X. Listener questions/comments.…
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Brick N Balls. Everything is Love. Teyana Taylor's K.T.S.E. Will Smith vacations with his ex. Sense and the m* f*ers who don't have it. Child detention centers. Melania's jacket. XXXTentacion. Drag Race Reunion recap; The Vixen is black and wrong, the shade of Kameron Michaels, don't sleep on Eureka, Aquaria stanning, Asia deserves it. Dub vs sub; anime nerd debate. Swift gets real about Sailor Moon. Reading vs audiobooks. Fox accepts Disney's bid. Faun has a WTF moment with Tyler Perry's Acrimony. Swift underwhelmed by Jurassic World Fallen Kingdom. Space Force. ShadeVSations is powered by Roberts Media Group. For more programming and advertisement opportunities, please visit www.robertsmediagroup.co .…
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Where is David Broom? White Party woes. Corporate shade. iHoB has the kids shook with new ad campaign. Jamie Foxx being sued? Beysus shade and Roddy's not having it. Has #MeToo gone too far? Robert De Niro takes a stand. LeBron in a love triangle with the Carters! E3. Tom Taylor validates Swift's existence via Twitter. Drag Race recap. Swift stans for Aquaria. ShadeVSations is powered by Roberts Media Group. For more programming and advertisement opportunities, please visit www.robertsmediagroup.co .…
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Tika Sumpter cast in Sonic the Hedgehog film. Suicide. Roseanne. Nathan Larson, pedophile and Hitler fan, runs for Congress. Kristen announces her for City of Dallas trash collection President. Jordan v. New London. Drake v. Pusha T. Customer service woes. Get in bed with China's ZTE and Trump. Lost in Space. Shout out to Sibongile Mlambo! Niggartstry. Roddy survives a shark attack and beach nudity. GTA V and Red Dead Redemption 2. ShadeVSations is powered by Roberts Media Group. For more programming and advertisement opportunities, please visit www.robertsmediagroup.co .…
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Taylor Swift. Making the Danity Kane and Laurieann Gibson. What is free thinking? Is Kanye cancelled? Mute R. Kelly. Shout out to Van Lathan and the Red Pill Podcast. CEO of Disney on the "Black Panther phenomenon." Mainstream nerd. Black and cultured. Apology schmology. Drag Race recap. Recorded on 5/10/2018.…
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1 The One when Beyonce blessed Coachella 1:31:24
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Androgynous anime characters. Beysus blesses Coachella and Roddy catches the spirit. Nicki Minaj's Chun Li track. First Lady of Hip Hop? Colorism makes the limit the sky. BravoTV and Kristen's Real Housewives obsession. Swift admits to having worn heels. Zuckerbot's hearings with the Senate. Recorded on 4/17/2018.…
Genesis of Super Mario. Faun finally watches season 1 of Dear White People. Fragile Becky. Diversity. 45 and Michael Cohen. Legion season 2 premiere. Mainstream nerds. Apple conference. Cardi B. Drag Race. (recorded 4/9/2018)
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1 The One where we Call the Corners for the First Time 1:16:40
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GTA V shade. Parkland March. DirecTVNow. Arlington's planned Esports Stadium. Black Panther. Jessica Jones. Drag Race. ShadeVSations is powered by Roberts Media Group. For more programming and advertisement opportunities, please visit www.robertsmediagroup.co .
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Infinity War spoilers to infinity. Black Panther and Storm! Coonye West-Kardashian. Pill Cosby and R. Kelly. Is J. Cole homophobic? Drag Race recap.
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Our own Duchess of Dallas explains the title of Prince Harry's wife. Hate fueled social media comments. "Weavegate." GoFundMe out of single parenting. Racist lawyer and the Drag Race recap.
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