Ep.53 | He Solved What Apple Skipped - Andrew Green

Shakin' Hands

In this episode of Shakin' Hands, Jack sits down with the co-founder and chief creative officer of Twelve South, a company known for designing elegant accessories that seamlessly integrate with Apple products. Andrew shares the brand's origin story, including how a single prototype evolved into a global product line admired for its craftsmanship and functionality. They dive deep into the challenges of scaling a physical product business, navigating manufacturing at volume, and staying lean while protecting the creative process. This conversation is packed with insights on trusting your taste, the importance of storytelling through design, why obsessing over the small stuff actually matters, and how staying intentional can lead to long-term success in both business and life.

Andrew Green

Twelve South

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Host: Jack Moran
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Chapters

1. Ep.53 | He Solved What Apple Skipped - Andrew Green (00:00:00)

2. Workspace Matters (00:03:21)

3. Big vs. Small Clients (00:06:40)

4. Early Product Setup (00:13:20)

5. Apple Started Buying (00:16:41)

6. Scaling Production (00:19:59)

7. Creative Process (00:23:20)

8. First Factory (00:26:39)

9. Enhancing Apple (00:29:58)

10. Design Inspiration (00:33:20)

11. Career Beginnings (00:36:39)

12. Lessons Learned (00:39:58)

13. Reflecting Back (00:42:11)

14. Form Meets Function (00:45:20)