Behind the Scenes of a Successful Sales Kickoff with Kristin Grimes

Share Of Voice: Tech Marketing Insights

Sales kickoff events are critical for tech companies to align teams, boost morale and set the stage for annual success. In this episode of the Share of Voice podcast, Kristin Grimes, Field Marketing Director at Sentra, shares her expert insights for creating memorable and productive sales kickoff experiences.

Kristin and Jenn discuss:

• How strategic sales kickoff planning starts with defining clear goals and involving the executive team from the beginning.
• Balancing educational content with interactive, high-energy activities that keep participants motivated.
• How the location enables full team participation and creates a memorable experience.
• Emerging technologies that are reshaping how sales and marketing teams approach team events and communication.
• Maintaining momentum by consistently reinforcing kickoff themes, sharing knowledge with new team members and integrating key learnings throughout the year.

Whether you're leading a startup or an established tech company, your sales kickoff can be a transformative event. Take the first step by aligning your team's vision, creating an engaging agenda and fostering a culture of excitement and execution. Your next great company milestone starts with intentional, strategic planning.

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Connect with Kristin Grimes
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Connect with Look Left Marketing
Website

Bryan on LinkedIn

Jenn on LinkedIn

Chapters

1. Sales Kickoff Event Overview (00:00:00)

2. Planning a Sales Kickoff (00:03:02)

3. Measuring Success and Continuing Momentum (00:06:09)

4. Tips for Marketing Leaders Planning Their First Kickoff (00:08:50)

5. Maintaining Momentum Throughout the Year (00:10:59)

6. Final Thoughts and Closing Remarks (00:11:44)