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Ep. 102 - Belonging to the Brand with Mark Schaefer
Manage episode 359140563 series 2912232
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How to unlock the power of community in your business
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This season has been a treasure trove of book recommendations. I hope you have enjoyed them and that you have a long list of books you want to read. As we wrap up this first season of 2023, I have a special episode to share with you.
In February, the Thought Readers community read Mark Schaefer's latest book, Belonging to the Brand: Why Community Is the Last Great Marketing Strategy. I reached out to Mark and invited him to come and chat with our community about his book and he generously agreed.
During this conversation, he spoke about the power of community and why it should be an indispensable aspect of every business owner's marketing approach. However, don't let the title of the book fool you; what Mark has to say goes beyond marketing and emphasizes the importance of relationships.
If you're ready to craft a new strategy centered around community, this episode is for you. Your community is ready to tell you what they want; all you have to do is listen.
What’s In This Episode
Community as a marketing strategy
How marketing interrupts your audience's lives
Having a solid brand
Internal community
Protecting your community
The Metaverse
How to earn their attention
The delicate balance between leading and allowing
Where the love of the brand comes from
Visit lisalarter.com/e102 for all resources from this episode.
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