Ep. 184 - Hooked In 3 Seconds: The New Content Game With Mari Smith She Talks Business podcast

42:13

Burnout Isn’t Just Busy: Why Women Are Tired for Real In this episode of She Talks Business, we’re diving into a topic every woman needs to hear, especially if you’re a business owner, leader, or someone who is always “pushing through.” My guest is Dr. Anna Garrett, a functional medicine expert and clinical pharmacist who has spent decades helping women in midlife get out of hormone hell and back into their bodies. This episode is all about burnout, hormones, joy (yes, joy!), and the real reason so many women feel like they’re running on empty. And spoiler alert: it’s not because you’re lazy or unmotivated. It’s often because your body’s chemistry has shifted, and no one ever taught you how to listen to it, let alone fix it. This isn’t just another conversation about self-care. It’s about reclaiming your energy, protecting your health span (not just your lifespan), and remembering who you are beyond the roles you fill. If you’ve ever felt dismissed at the doctor’s office, wondered if your fatigue was something more, or just want to feel like yourself again, this episode is for you. What’s In This Episode What burnout really looks like for women (and how it’s different from just being busy) The truth about hormone changes in midlife—and how they impact your mood, motivation, and memory Why joy (aka "Vitamin J") is a non-negotiable health strategy The difference between health span and lifespan (and why it matters now) What cortisol is, what it does, and how to know if it’s sabotaging your energy Real-life habits that support your hormones, your stress, and your ability to show up fully What testing options exist when you know something’s off but can’t get answers What To Do Next Visit lisalarter.com/e185 for all resources from this episode.…

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Ep. 184 - Hooked In 3 Seconds: The New Content Game with Mari Smith 47:28

5 weeks ago47:28

47:28

Human-Centered Marketing in a Tech-Driven World This week, we’re welcoming the queen of Facebook, Mari Smith, to She Talks Business! Known as the premier Facebook marketing expert, Mari has long shared insights on the evolving landscape of social media, human design, and the power of authenticity. For nearly two decades, Mari Smith has been widely recognized as the leading Facebook marketing expert and a top social media thought leader. IBM even named her one of seven women shaping digital marketing. She is an in-demand keynote speaker, social media strategist, and author of The New Relationship Marketing . Mari also integrates Human Design into her social media courses to help entrepreneurs and Small and Medium-sized Businesses (SMBs) grow authentically. In this episode, Mari and I discuss the importance of human connection in an increasingly automated world, including how Mari is weaving human design into her marketing strategies. Discover how to make your content more interesting, leverage emerging trends, and maintain authenticity amidst rapid changes. Whether you're navigating Facebook's new algorithm or contemplating how to integrate AI, this episode offers a roadmap to staying relevant while staying real. If you want to deepen your understanding of social media strategy while preserving your personal touch, this episode is for you! What’s In This Episode How Facebook algorithms are changing and what it means for marketers Why 'interest-based' content is overtaking follower-based content Tips for making your social media content more interesting and shareable The role of human design in marketing and how understanding yourself can improve your strategy Balancing AI integration with authenticity to maintain audience trust The impact of social media on mental health and how to stay grounded What To Do Next Visit lisalarter.com/e184 for all resources from this episode.…

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Ep. 183 - Your Bots Are Burning Bridges 24:12

7 weeks ago24:12

24:12

AI isn’t the enemy. Indifference is. This week, I’m diving into a topic that’s quietly sabotaging a lot of great businesses: trust. More specifically, how we’re eroding it every time we let AI pretend to be us. I’ve seen it too many times lately, where auto-comments go wrong, written DMs and videos sound and look like they’ve been created by a robot, and marketers admit bots are handling their engagement. Here’s the problem: when your clients think they’re talking to you but they’re actually talking to AI, you’re not saving time. You’re actually losing credibility. In this solo episode, I’m pulling back the curtain on how AI is being misused in ways that damage relationships and cost you real opportunities. AI can be helpful, but it can’t build friendships or remember who it’s talking to, and those are things that should never be underestimated when building a business on trust and credibility. I break down the Trust Equation, share personal stories of trust misfires I’ve witnessed, and offer a better path forward. One where you use AI as a tool, not a stand-in for human connection. If you care about relationships, this episode serves as a reminder to protect them. Because while others are chasing shortcuts, you have a chance to stand out by showing up. What’s In This Episode Why “just automating a little” can still hurt your brand The one equation every business owner needs to know Real-life AI fails that made followers say, “Wait… what?” How to use AI to support, not replace, real connection One small, tech-free action you can take this week to rebuild trust What To Do Next Visit lisalarter.com/e183 for all resources from this episode.…

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Ep. 182 - Audacious Authenticity: Winning The AI Marketing Game with Mark Schaefer 47:29

9 weeks ago47:29

47:29

Why Being Real Beats Being Perfect in the Age of AI This week, I’m joined by one of the most respected voices in marketing today: Mark Schaefer. With 11 bestselling books under his belt, his latest being Audacious: How Humans Win in an AI-Marketing World, Mark has helped shape how some of the world’s biggest brands show up and stay human in an increasingly automated world. In this conversation, Mark and I dig into the very real tension between efficiency and authenticity. You’ll hear his thoughts on how AI is reshaping the playing field, what marketers need to stop doing immediately, and why staying human is your greatest competitive edge. Mark doesn’t shy away from the complexity of this moment. He acknowledges that AI is here, and it’s powerful. In our conversation, we discussed how these tools weren’t made to replace you. They’re here to support you. It’s not the technology that creates connection or builds trust—it’s you. So don’t let the tools become a barrier. Keep showing up as yourself for your clients, your leads, and your business. Whether you're curious, cautious, or already deep into AI tools, this episode will give you some great perspective on how to move forward implementing AI into your marketing without losing your personal touch. What's In This Episode Why “audacity” is the word marketers need now The overlooked human skill that's now your biggest advantage What marketing leaders must understand to stay relevant How AI is creeping into human interactions and causing distrust How to embrace new tools without distancing yourself from your network and your customers What To Do Next Visit lisalarter.com/e182 for all resources from this episode.…

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Ep. 181 - Pitch Slapped: Why Cold Outreach Is Hurting Your Brand 18:43

11 weeks ago18:43

18:43

Stop selling. Start caring. That’s how you win. I opened LinkedIn, saw a connection request, accepted it, and BOOM! Within seconds, I got a sales pitch in my inbox. I just got pitch-slapped. And if you’re on social media, I know you’ve experienced this, too. These messages are everywhere. They’re generic, impersonal, and painfully obvious in their intent. The people sending them aren’t looking to build a relationship. They just want to make a buck. But here’s the problem: no one wants to be sold to by a stranger. It’s disingenuous, it’s irritating, and worst of all, it’s completely ineffective. If you’re guilty of this, don’t worry. There’s a better way to do outreach that actually works, and you can start now. In this episode of She Talks Business, I’m breaking down why these cold pitch tactics are turning people off and what you can do instead to stop repelling potential clients. I’ll show you the right way to build genuine connections that naturally lead to business opportunities, without making people feel pitched to. You’ll learn how to nurture authentic relationships through trust-based outreach. Don’t get pitch slapped, and for the love of business, don’t be the one doing it. Listen now to learn how to connect the right way. What’s In This Episode The biggest mistakes business owners make in their outreach and why it’s killing their credibility How to shift from pushy sales pitches to relationship-driven conversations that actually convert The power of value-first marketing and how to nurture trust before asking for a sale Practical tips to attract your ideal clients without chasing them down What To Do Next Visit lisalarter.com/e181 for all resources from this episode.…

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Ep. 180 - What Warren Buffett Taught Me 19:48

13 weeks ago19:48

19:48

The 5/25 Rule: A Simple Strategy for Massive Success Are you spreading yourself too thin, trying to do it all? Warren Buffett’s 5/25 Rule is a game-changer for entrepreneurs who want to stop chasing every idea and start making real progress. In this episode, I’m breaking down how this deceptively simple rule can help you hyper-focus on what truly matters in your business and eliminate distractions that hold you back. You’ll learn how to identify your top five priorities and why everything else must go on the ‘avoid at all costs’ list. The biggest reason entrepreneurs lose momentum is a lack of focus, and I’ll show you how to stay committed even when distractions arise. Unwavering faith and extraordinary effort are the secret ingredients to long-term success. Listen in as I share a powerful lesson behind Hal Elrod’s six-year journey to a million book sales. You’ll also hear how Warren Buffett built his fortune using disciplined focus and long-term strategy. If you’ve ever felt stuck, overwhelmed, or like you’re spinning your wheels without making real progress, this episode is for you. It’s time to eliminate the distractions that dilute your success, get clear on what really matters, and put your effort where it counts. Grab a pen, write down your 25 goals, and start prioritizing. Listen now and start taking action today. What’s In This Episode Losing focus from too many goals and fragmented attention Warren Buffett’s 5/25 Rule to prioritize your top goals Hal Elrod's commitment to selling a million copies of his book The Miracle Morning Persistence for achieving long-term goals Importance of faith in oneself to achieve success How hard it is to stick to a goal long enough to achieve success What To Do Next Visit lisalarter.com/e180 for all resources from this episode.…

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Ep. 179 - 9 Simple Rules That Changed Everything 25:27

17 weeks ago25:27

25:27

Simple, Actionable Mindset Shifts to Up-Level Your Life and Business This episode is short, packed with value, and filled with nine simple yet powerful lessons that have fueled my (and can fuel your) personal and professional success. These are the habits, mindset shifts, and investments that keep me moving forward, even when motivation runs low. And they can do the same for you. If you’ve ever struggled with losing momentum, letting fear hold you back, or measuring success by the wrong metrics, you’re not alone. This episode is about how to push past those roadblocks, the three investments that always pay off, and why small, intentional actions can create massive impact, especially when it comes to building strong relationships. Don’t underestimate the power of simplicity as you listen in because I can attribute each of these lessons to success in my life. You might be surprised at how quickly things start to shift once you put them into practice! What’s In This Episode Build momentum by just starting Necessity of pushing through fear Importance of resuming after a pause Focus on impacting individuals rather than seeking attention Avoid social media vanity metrics What To Do Next Visit lisalarter.com/e179 for all resources from this episode.…

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Ep. 178 - Think Bigger, Reach Further, Grow Faster 30:57

19 weeks ago30:57

30:57

What It Takes To Achieve Your Vision Tune in to this episode of She Talks Business to learn my proven formula for achieving exponential growth, including the game-changing fourth element I’ve recently discovered. Drawing from my experiences over the past year, I am breaking down how these four fundamental pillars work together to create unstoppable momentum in your business. You'll discover: Why your vision needs to be audaciously big—so big that it becomes a lifelong pursuit—while still maintaining the sweet spot between impossible and inspiring How to realistically assess your capabilities, strategically build a dream team to fill your gaps, and embrace continuous learning as you scale The secret to expanding your reach through authentic connections that generate more impact than simple social media metrics My newest success factor: the critical role of daily, intentional effort in achieving exceptional results In this episode, I’m revealing real-world examples from my own journey, including how I’ve implemented these principles to elevate my own work to new heights. I’m sharing actionable insights on balancing these four elements to stay focused on both the big picture and high-impact daily actions. Whether you're just starting out or looking to take your business to the next level, this episode offers practical strategies for assessing and leveraging these four pillars of growth. Learn how to craft your compelling vision, maximize your capabilities, expand your meaningful reach, and apply the right effort in the right places. Don't miss my powerful questions that will help you evaluate and strengthen each pillar in your own business. Start implementing these principles today to unlock the exponential growth you've always dreamed of achieving. Listen now to transform your approach to business growth and turn your boldest aspirations into reality. What’s In This Episode Importance of acknowledging sources of inspiration Aligning vision with purpose and values Importance of skills, knowledge, and resources Building networks and authentic relationships to grow your reach Aligning effort with your expected outcome What To Do Next Visit lisalarter.com/e178 for all resources from this episode.…

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Ep. 177 - Small List, Mighty Results: A High-Touch Strategy for Email Growth 33:54

21 weeks ago33:54

33:54

List-Building Tactics For Email Growth So how do Tim Ferriss and James Clear do it? How do they get millions of people on their email lists and, most importantly, how do they keep people subscribed? I believe a small email list of engaged subscribers and active buyers outweighs a large email list any day, but we have a lot to learn from these two men’s strategies. Listen to this episode to hear which of their tactics I'm going to be using to grow my own email list this year. A $40M Business Owner Reverts to a $5/hour Strategy for His Success The truth is, you don't need large numbers of subscribers like Ferriss and Clear to succeed. The lists cultivated with high-touch strategies may be "small" in comparison to millions, but the engagement of the subscribers produces incomparable results. Learn the exact direct sales flywheel strategy of Nathan Barry and how his manual efforts produced undeniable success even in this automated AI world. Let's Talk Tactics Building your email list will not happen overnight, and it certainly does not end with putting a subscribe button on your website. In this episode, I share my plan for growing my email list this year and how I plan to keep my subscribers engaged. You'd be surprised to learn the value you need in order to grow could be something you've already created. Stay to the end for some great ideas for freebies to offer, as well as my favorite way to impact engagement with my top readers. Don't let your email list stay stagnant for another year! Create your lead magnet and make your content so valuable for your subscribers that they never want to leave your list. What’s In This Episode Mailing list maintenance and engagement The $5 an hour strategy inspired by Nathan Barry Personal touch in content creation for stronger relationships Ensuring consistency and reliability in communication List-building strategies What To Do Next Visit lisalarter.com/e177 for all resources from this episode.…

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Ep. 176 - 2025 Marketing Strategy: Authentic, Automated, or AI-Driven? 36:53

23 weeks ago36:53

36:53

Make this year the one you market yourself more than you ever have before with the help of AI Class is in session - are you ready for your marketing efforts to be graded? This episode is all about creating a thorough marketing strategy with the 2025 landscape in mind. Tune in as I walk you through my 10-question assessment to help you determine where your marketing efforts currently fall and provide clear steps on how to improve them throughout the year. It's Not Getting Any Easier in 2025. . . But Here's How To Keep Up & Excel The more opportunities we have to market our business (posting daily on social platforms, regular newsletters, automated systems for lead generation, quizzes to collect zero-party data, etc.), the more marketing becomes a complex ecosystem of efforts working together to generate sales. Marketing continues to get more complicated as time goes on, but creating a plan now will allow you to not only keep up, but excel in this ever-evolving marketing world. AI Is Both The Problem And The Solution We've reached a point in marketing where people are craving authenticity while consuming content more than ever. How do you remain authentic while keeping up with the volume of content necessary to stand out? AI is a great tool to add to your marketing efforts and multiply your efforts, but it is not the answer to creating content for you. Join me as I discuss real-life examples of how I use AI to create content faster while still maintaining my thought leadership and authenticity. Listen all the way to the end of this episode for an assessment you can actually use to make a plan with the right steps for your business to really grow this year. If you'd like some guidance on creating your marketing plan, I mention two resources for you to take advantage of: The Ultimate Guide To Planning Your Future, a free download, and the Action Accelerator, where we can sit down one-on-one to make a plan together. Let's make 2025 the year your business skyrockets with leads, sales, and unstoppable growth! What’s In This Episode Marketing Changes and Required Skills in 2025 Self-Assessment for Marketing Strategies Cohesive marketing ecosystem Content Engagement vs. Business Success Leveraging AI in Marketing Importance of Zero Party Data What To Do Next Visit lisalarter.com/e176 for all resources from this episode.…

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Ep. 175 - Lights, Camera, Authenticity: Elevating Your Video Content Strategy 35:38

30 weeks ago35:38

35:38

Our best video cheat codes to capture attention and answer the questions your audience is already asking. In the final episode of our Strategic Marketing For Your Business series, we’re sharing our best advice on creating one of the most powerful types of content today—video. First things first: You need a content plan If you want to get the reps in and strengthen your video-making muscle, start by creating a content plan. The only way creating video content is going to get easier is if you continue to do the work of showing up, hitting record, and pushing past the discomfort, so make it easier for yourself to do that by creating a clear direction. This week, Cass and I are walking you through how we recommend creating a list of video content ideas so you never feel lost about what to record. From how to hold the camera to how long your videos should be So many people get caught up in the technical aspects of video creation. Should they be long-form or short-form? Should you hold the camera portrait or landscape? We answer these questions and more by starting with the purpose of your video (is it meant to entertain or educate?) and identifying which social platform your audience will respond to best. Creating video content can be an intimidating process, but don’t let that stop you. With the guidance in this episode and our helpful cheat codes at the end, you’ll be comfortable and confident in your ability to create great video content in no time! Plan Your 2025 With Me On December 6th, join me for a full-day virtual workshop where we will dive into money, time, marketing, and mindset with tactical advice, strategies, and resources. Learn more at lisalarter.com/plan-or-perish . What’s In This Episode Emphasis on authenticity over perfection in video creation Informal content with basic quality standards Matching content type and video orientation to platform use for engagement How to repurpose video content Determining when professional vs. informal filming is needed Building camera confidence with smartphone videos What To Do Next Visit lisalarter.com/e175 for all resources from this episode.…

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Ep. 174 - The Podcaster's Guide To Avoiding Pod Fade 29:28

31 weeks ago29:28

29:28

Learn how to plan, commit to, and produce a podcast to promote your thought leadership and expertise. One of the telling signs someone is an expert in their field is if they are able to confidently chat about their topic of genius with little to no preparation. That's why I love to help my clients create podcast strategies to distribute their expertise through this powerful type of media. This week, Cass and I are back with the fourth episode of our Strategic Marketing For Your Business series. We identify the five reasons podcasts fail and how to overcome them. You're going to hear some great tactical tips for how to start and sustain your own podcast for the long-term goal of establishing credibility and growing your business. 5 Key Factors Contributing to Pod Fade We identify the five reasons podcasts rarely extend beyond 5 episodes and how to avoid them. The most common misstep is not having a content strategy. Listen in for guiding questions on how to create a content roadmap for planning your episodes. For a real look behind the scenes at what it’s like to have a podcast, listen in to hear our own process for producing She Talks Business and the many hands and skills it takes to create a quality episode. Harness The Power Of Audio & Video In this episode, we also give our best advice and tips for creating a podcast meant to be consumed via video or audio, how to capitalize on each distribution type, and which one your audience will enjoy and consume the most. Are you interested in starting a podcast, or have you tried podcasting in the past? This is a must-listen episode to help you consider the commitment and strategy for a successful podcast. Be part of the 5 percent who make it to episode 100 with our podcasting tips! What’s In This Episode Starting and sustaining a podcast 5 reasons podcasts fail and how to overcome them Content roadmap strategy for podcast longevity Importance of unscripted dialogue to appear as an expert Podcast production process What To Do Next Visit lisalarter.com/e174 for all resources from this episode.…

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Ep. 173 - Build Your Business On Expertise: Protect & Promote Your Thought Leadership 38:31

32 weeks ago38:31

38:31

Thought Leadership vs. Content Marketing: Fueling an audience who knows, likes, & trusts you Let’s answer all of your questions about thought leadership! This week, we are diving into what it is, where it should go for your audience to find it, how to keep it safe, and how to repurpose it for your preferred social media channels. We even address a common misconception: the difference between thought leadership and content marketing. Importance of Thought Leadership Establishing, growing, and maintaining your business requires a content marketing strategy, but the true strength of your credibility lies in your thought leadership. From picking your topics to establishing a sustainable cadence, this episode will give you the information you need to be confident in establishing your expertise with your audience. Staying Inspired This week, we also share our favorite thought leader role models who inspire with fresh, impactful content. You’ll hear how they keep ideas flowing and manage to incorporate lessons from real-life experiences, which they then use for content on socials or in books. Plus, we’ll cover a variety of content formats to bring your ideas to life, from visuals and writing to audio and video. This episode really is jam-packed with useful tips and insights on how to create content and thought leadership. Your business and authority will never be stronger than when you continue to create. What’s In This Episode Definition and importance of thought leadership Need for consistency and focus Various formats for thought leadership and content Building recognition and trust through frequent content publication Strategies to overcome these challenges with time management and content prompts What To Do Next Visit lisalarter.com/e173 for all resources from this episode.…

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Ep. 172 - 10 Website Power Moves That Drive Real Results 43:09

33 weeks ago43:09

43:09

Take your website from good to Google-worthy. Welcome back to the second episode of our “Strategic Marketing For Your Business” series where this week, Cass Bald, my Senior Team Manager, and I are talking you through our top 10 recommendations to start having your website work for you. Our discussion ranges from simple, quick fixes to more complex website maintenance, and we even dive into SEO tactics to help your business rank on Google. Create A 5-Star User Experience When building a website, your customer should always be the lens through which you view your site. Is it easy to navigate? Can I browse my site for 60 seconds and come away answering the questions, what do I do, and what do I offer? We address how to create a site that guides and informs the user in a way that converts them to customers. In fact, we reveal one simple misstep many businesses make, and you’d be shocked by how obvious it is! Technical Tricks & Savvy SEO Tips Whether you manage your site yourself or have a team to do it for you, you don’t want to miss hearing the horror story of a website disappearing and how to avoid it from ever happening to you. Plus, while you may know SEO is important and links to your Google ranking, we go over how to create an SEO strategy to keep yourself relevant in Google’s eyes with regular recurring content. I hope you enjoy this episode and that it gives you some smart ideas for improving your website. If this was valuable to you, be sure to tune into next week’s episode, where we’ll talk about thought leadership and content marketing! What’s In This Episode 10 strategies to audit the efficacy of your website Clear communication of business offerings Calls to action should be in clear places on relevant pages Benefits of regular recurring content Clear and minimal navigation tactics Create a contact page utopia for inbound leads SEO guidance for keywords and keyword phrases for the pages and posts of your website What To Do Next Visit lisalarter.com/e172 for all resources from this episode.…

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Ep. 171 - Build Unshakeable Trust with Your Branding 28:36

34 weeks ago28:36