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How SHE Built Her Brand with Humour, Hustle, and a Giant Vulva Suit with Viv Conway from Girls Get Off
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How do you build a wildly successful e-commerce brand when you can’t even run ads?
In this laugh-out-loud, no-holds-barred episode of SHE-TALKS, Lisa sits down with Viv Conway, co-founder of Girls Get Off - a trailblazing brand that’s flipping the script on female pleasure and what it means to be bold in business.
From gin-fuelled startup chats on a driveway to viral vulva suits on Bondi Beach, Viv shares how she and co-founder Jo created a community-first brand that’s cracked 7-figures, without relying on paid ads.
Whether she’s testing new products in a bathtub or co-creating sex toys with influencers, Viv is living proof that leaning into your niche (and not taking yourself too seriously) can be the key to explosive growth.
This episode is as hilarious as it is strategic. If you’ve ever struggled with marketing restrictions, felt like the underdog, or wondered how to make people give a damn about your product - this one’s for you.
What You’ll Learn:
✨ How Viv launched a brand in a taboo industry without paid ads
✨ The power of humour, honesty and being your own avatar
✨ Why co-branding with influencers can outperform paid campaigns
✨ Clever marketing hacks that turned a restricted niche into a cult brand
✨ Viv’s take on AI, SEO, and staying ahead of slow-moving competitors
✨ The behind-the-scenes lessons from building Girls Get Off into a household name
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Resources and Links:
Follow Girls Get Off @girlsgetoff
Shop the range www.girlsgetoff.com
Follow Lisa Jones & SHE-com → @lisajones_co and @shecom.co
Thank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.
WANT MORE:
- If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
- Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
- Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.
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