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#2 - Macy's
Manage episode 477572010 series 3345050
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In this episode of the Sheeptank Podcast - Migration, we dive into Macy's latest venture as Alex pitches a bold new idea: transforming Macy's online presence into a curated marketplace. With Macy's brick-and-mortar stores facing challenges, Alex argues that expanding their e-commerce offerings could revitalize the brand. I, along with Yara, play the role of the wolves, scrutinizing Alex's proposal. We explore whether this marketplace can truly enhance Macy's omni-channel strategy and inspire customers with a wider assortment of brands. Can Macy's carve out a unique space in the competitive marketplace landscape? Tune in to hear our verdict and see if Alex's idea is a sheep or a wolf in disguise. Join us next week for another exciting pitch from Yara.
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