** Ad-free episodes are available to our paid supporters over at patreon.com/geeks ** Host David Barr Kirtley, author of the book Save Me Plz and Other Stories, talks geek culture with guests such as Neil Gaiman, George R. R. Martin, Richard Dawkins, Simon Pegg, Bill Nye, Margaret Atwood, Neil deGrasse Tyson, and Ursula K. Le Guin. Geek’s Guide to the Galaxy has appeared on recommended podcast lists from NPR, The Guardian, Wired, The A.V. Club, BBC America, CBC Radio, WVXU, io9, Omni, The St ...
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#S2E23 Shelf Impactors™ Thomas Kolster
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#S2E23 Shelf Impactors™ Guest Episode with Mr Goodvertising Thomas Kolster It’s another guest episode - Acclaimed Ted speaker and Change Activator Thomas Kolster joins us fresh from a Panel Debate on Purpose & Sustainability for Brands. Author of The Hero Trap (available at thomaskolster.com) joins Lisa to discuss the role of Purpose and Branding. KEY AREAS OF DISCUSSION: 1. BRAND PURPOSE - We’re all striving for purpose - what is it, do brands need one to make change happen? 2. THE HERO TRAP - we all want to save the planet, save humanity - be the hero archetype - is brave actually being a hero, or something more? 3. THE ANTI-AD WORLD - Why Advertising is a dying medium, or at least evolving big time 4. OPTIMISTIC FUTURES - Go big or go home - what an exciting time to be making real change a reality…what are we excited about? --------------------------------- Thomas Kolster: Website - www.thomaskolster.com --------------------------------- Lisa Hastings: Website - www.lisahastings.me Instagram - @shoebox20 LinkedIn - Lisa Hastings Mark Grey: Website - www.bluenectardesign.co.uk Twitter - @bluenectar LinkedIn - Mark Grey
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Manage episode 307310537 series 1345573
Content provided by Blue Nectar Design. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Blue Nectar Design or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
#S2E23 Shelf Impactors™ Guest Episode with Mr Goodvertising Thomas Kolster It’s another guest episode - Acclaimed Ted speaker and Change Activator Thomas Kolster joins us fresh from a Panel Debate on Purpose & Sustainability for Brands. Author of The Hero Trap (available at thomaskolster.com) joins Lisa to discuss the role of Purpose and Branding. KEY AREAS OF DISCUSSION: 1. BRAND PURPOSE - We’re all striving for purpose - what is it, do brands need one to make change happen? 2. THE HERO TRAP - we all want to save the planet, save humanity - be the hero archetype - is brave actually being a hero, or something more? 3. THE ANTI-AD WORLD - Why Advertising is a dying medium, or at least evolving big time 4. OPTIMISTIC FUTURES - Go big or go home - what an exciting time to be making real change a reality…what are we excited about? --------------------------------- Thomas Kolster: Website - www.thomaskolster.com --------------------------------- Lisa Hastings: Website - www.lisahastings.me Instagram - @shoebox20 LinkedIn - Lisa Hastings Mark Grey: Website - www.bluenectardesign.co.uk Twitter - @bluenectar LinkedIn - Mark Grey
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Similar to Shelf Impactors™ Branding and Packaging Design
** Ad-free episodes are available to our paid supporters over at patreon.com/geeks ** Host David Barr Kirtley, author of the book Save Me Plz and Other Stories, talks geek culture with guests such as Neil Gaiman, George R. R. Martin, Richard Dawkins, Simon Pegg, Bill Nye, Margaret Atwood, Neil deGrasse Tyson, and Ursula K. Le Guin. Geek’s Guide to the Galaxy has appeared on recommended podcast lists from NPR, The Guardian, Wired, The A.V. Club, BBC America, CBC Radio, WVXU, io9, Omni, The St ...
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continue reading
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