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Why is the ‘Marketing with Purpose’ playbook more crucial than ever? : A conversation with Ally Scale
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In this discussion, Anna Srivastava, Marketing Strategy and Communications Manager at CAVAL, and Ally Scale, Communications and Marketing Manager at Informit, talk about the significance of purpose-driven marketing, storytelling, and creating human connections in the current digital landscape. They also discuss new strategies for engaging younger demographics and reflect on the need to adapt and educate future generations about the diverse opportunities GLAMR offers.
Ally shares her experiences in shaping Informit’s strategic communications and marketing initiatives, highlighting the unique challenges and rewards of her role while focusing on reaching diverse audiences and staying true to Informit’s mission.
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Thanks for listening!
Chapters
1. Why is the ‘Marketing with Purpose’ playbook more crucial than ever? : A conversation with Ally Scale (00:00:00)
2. Intro (00:00:06)
3. Informit's broadening audience and Ally's journey so far (00:01:55)
4. Marketing with purpose and creating connections (00:05:58)
5. Different marketers, different motivations! (00:09:32)
6. Kummargii Yulendji Symposium - a space for authentic conversations (00:10:30)
7. Being all things to all people and managing time (00:11:40)
8. Holistic marketing over an afterthought approach (00:14:10)
9. Meet teens where they are: YouTube? TikTok? do we really know? (00:16:15)
10. GLAMR - Industry of ideas: perfect for creative, curious young marketers. (00:18:44)
11. Kummargii Yulendji Symposium - Tickets coming soon! (00:22:22)
5 episodes
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