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Frozen Dough & Sharpie Labels: How Caroline McGinley Took her Brand La Gringuita to Whole Foods
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In this episode of Shelf Talks, host Roberta interviews Caroline McGinley, founder of La Gringuita, a cookie brand that started in her kitchen and has grown into a successful retail product. Caroline shares her journey from baking cookies in Uruguay to navigating the complexities of the U.S. market, including her experiences with Whole Foods and the challenges of scaling production. The conversation highlights the importance of customer feedback, innovative marketing strategies, and the realities of running a food business, including compliance with food safety regulations. Caroline's story is one of resilience, creativity, and the power of community support.
Links in this episode:
La Gringuita Website: https://gringuita-cookies.com/
La Gringuita Instagram: https://www.instagram.com/gringuita_cookies/
Fancy Foods Show: https://www.specialtyfood.com/fancy-food-shows/
Maker's Prep: https://www.specialtyfood.com/education/makerprep/
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Chapters
1. Frozen Dough & Sharpie Labels: How Caroline McGinley Took her Brand La Gringuita to Whole Foods (00:00:00)
2. [Ad] A Case Study In Corporate Fear (00:09:45)
3. (Cont.) Frozen Dough & Sharpie Labels: How Caroline McGinley Took her Brand La Gringuita to Whole Foods (00:10:32)
4. [Ad] Technically Friends (00:19:52)
5. (Cont.) Frozen Dough & Sharpie Labels: How Caroline McGinley Took her Brand La Gringuita to Whole Foods (00:20:40)
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