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78 - How Jennifer Q. Williams Built a Thriving Brand From a Startup Loan and a Bold Idea
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Jennifer Williams didn’t wait for perfect timing. While still in grad school, she took a bold leap, walking into the Small Business Administration for a crash course, securing a startup loan, and launching Saint Louis Closet Co.
In this episode of She’s the Brand, Paula sits down with the powerhouse entrepreneur to talk about:
- The early days of building a brand with no roadmap
- What it really takes to turn a bold idea into a sustainable business
- How custom organization became her calling and her legacy
- Why trusting your instincts is one of the best business strategies you can have
If you’ve ever felt like you need to have it all figured out before starting, this conversation will shift your mindset. Jennifer’s story is proof that clarity comes with action—and that starting scrappy doesn’t mean you can’t scale.
🎧 Tune in now to get inspired by a woman who built a business that’s still thriving—over 30 years later.
Connect with Jennifer here: https://www.instagram.com/stlouisclosetco?igsh=MTRndDF0NTIwbDQwaA==
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- Build your brand with The personal branding Capsule - https://selar.co/38xadq
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- If you're ready to DO SOMETHING about your brand authority in your industry, here's a free training for you (it won't take too long to give you clarity): https://paulapwul.ck.page/85ae365207
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