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Ep27 - How Handwritten Mail Is Winning Big Jobs in the Moving Industry
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What if one small shift in your marketing could land you bigger jobs, better customers, and deeper brand trust? In this episode of Shift Happens: Beyond the Boxes, recorded live at the 2025 Legends Retreat, host Jason Bergenske sits down with Matty Mailers—the creative mind behind Moving Letters and long-time owner of I Haul I Move.
What starts as a conversation about mailers quickly unfolds into a deep-dive on:
- Reinventing postcard marketing with AI-driven handwritten letters
- The ROI of personalization in an industry where trust matters most
- How adding just one golden ticket or family photo can double your impact
- The shift from just “selling moves” to “selling trust”
- Running multiple businesses and learning to scale while staying personal
Whether you’re mailing 50 homes or 5,000, this episode offers a playbook for standing out in a sea of sameness.
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