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Social proof and how to convert leads *faster*
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The fascinating psychology of Social Proof; Let’s nerd out about marketing (and make more sales while you’re at it). In this solo episode, Jenna breaks down one of the most powerful (and often misused) psychological tools in marketing: social proof.
Find out how social proof actually works in your brain, why some testimonials convert and others flop, and how to position real client results in a way that builds trust fast.
This one’s for the entrepreneurs who know they’re great at what they do, but need to showcase it to new leads without feeling awkward or overly braggy.
🚨 WARNING 🚨 the price for Testimonials That Sell DOUBLES on Friday!
✨ Testimonials That Sell: The mini course that teaches you how to actually use testimonials in a way that helps more people say “yes” to working with you.
➡️ GET IT HERE: www.magicmarketingmachine.com/tts
In this episode, we cover:
- What social proof actually is (and how to use it right)
- The weird truth about long lines, crowded checkouts, and concert entrances 🧠
- Why Canva’s testimonial templates are low-key sabotaging your sales
- How to make sure your client results actually land with your audience
- Why “proof” beats logic when someone’s deciding to buy
- A permission slip to keep your own ‘hype folder’ of wins and kind words 🫶
Jenna also walks you through real client stories (including how she helped one client have a $30K launch and another sell seats in a workshop with just a few posts) and breaks down why storytelling sells better than stats ever will.
✨ Join Magic Marketing Machine: For service based business owners who wanna grow on Instagram, get clients from your content, and run your account in 15 minutes a day. www.magicmarketingmachine.com
Loved this episode?
Share it with a fellow marketing nerd or DM Jenna your thoughts @jennaspaige!
And if you’re on Spotify, leave a comment and tell us your favourite takeaway.
✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"
https://parkdale-republic.lpages.co/evergreen-webinar-registration/
Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)
https://parkdale-republic.lpages.co/10-sales-calls-new
🎉 Tap here to work with Jenna inside Magic Marketing Machine (or MMM+)!
https://www.magicmarketingmachine.com
Music by Jordan Wood
Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine
109 episodes
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