The dark side of PR & Upping your social media literacy

Shiny New Clients!

Today's story comes from inside a PR campaign where we used tactics you'll wish you didn't know about. EEK. In a internet dominated by misinformation, it's so important we have social media literacy and get savvy to the tactics being used to persuade us. This episode will help.

Your feed is designed to keep you engaged—and sometimes angry—by feeding you divisive content. Bots and PR companies are paid to hype up narratives that suit their employers.

In this episode we'll look at evidence of this, from the Justin Baldoni and Blake Lively scandal, to Russian bots and election interference. (Don't worry, I still keep it pretty light)

Key Takeaways:

• Know Your Media: Be aware of what you consume; not everything online is true.
• Question the Algorithm: Understand that platforms feed you content based on your interactions, creating echo chambers.
• Intentional Consumption: Choose reputable sources and diverse viewpoints to double check your own info and bias.
• Content Integrity: Create content that reflects your honest voice and contributes positively.

Share your thoughts on Shiny New Clients and lemme know what you wanna hear more of!
Message me on Instagram: @JennasPaige. Your feedback helps shape future episodes that truly serve you.

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Music by Jordan Wood

Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

Chapters

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2. No Title (00:00:52)