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What Superbowl commercials can teach us about content marketing 🤔

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Manage episode 465942357 series 3546039
Content provided by Jenna Harding (Warriner). All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jenna Harding (Warriner) or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode, Jenna dives into what Super Bowl commercials can teach you about content marketing. As a self-proclaimed marketing nerd, she breaks down the key lessons behind those high-budget, storytelling-driven ads and shows how they translate to creating effective content on social media.

Jenna explains that many business owners mistakenly turn their content into ads by overloading posts with sales pitches instead of telling engaging stories.

Instead, think of your account as a magazine filled with diverse stories rather than a flyer loaded with ads. This approach is the backbone of her Growth-Nurture-Sales strategy:

  • Growth Content: Posts that attract views and drive engagement.
  • Nurture Content: Posts that build trust and deepen relationships.
  • Sales Content: Posts designed to convert without pressuring every single piece.

By clearly defining the role of each post, you can stop worrying about every view and focus on creating a content mix that resonates with your audience and grows your business.

Start by asking yourself with every post: “Is this growth, nurture, or sales content?” For a complete, proven strategy to create better content faster, join Magic Marketing Machine.

Visit www.magicmarketingmachine.com or check the free training below to learn how to transform your social media marketing into a magazine-like experience that attracts and converts your ideal clients.

Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"

https://parkdale-republic.lpages.co/evergreen-webinar-registration/

Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

https://parkdale-republic.lpages.co/10-sales-calls-new

🎉 Tap here to work with Jenna inside Magic Marketing Machine (or MMM+)!

https://www.magicmarketingmachine.com

Music by Jordan Wood

Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

  continue reading

121 episodes

Artwork
iconShare
 
Manage episode 465942357 series 3546039
Content provided by Jenna Harding (Warriner). All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jenna Harding (Warriner) or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode, Jenna dives into what Super Bowl commercials can teach you about content marketing. As a self-proclaimed marketing nerd, she breaks down the key lessons behind those high-budget, storytelling-driven ads and shows how they translate to creating effective content on social media.

Jenna explains that many business owners mistakenly turn their content into ads by overloading posts with sales pitches instead of telling engaging stories.

Instead, think of your account as a magazine filled with diverse stories rather than a flyer loaded with ads. This approach is the backbone of her Growth-Nurture-Sales strategy:

  • Growth Content: Posts that attract views and drive engagement.
  • Nurture Content: Posts that build trust and deepen relationships.
  • Sales Content: Posts designed to convert without pressuring every single piece.

By clearly defining the role of each post, you can stop worrying about every view and focus on creating a content mix that resonates with your audience and grows your business.

Start by asking yourself with every post: “Is this growth, nurture, or sales content?” For a complete, proven strategy to create better content faster, join Magic Marketing Machine.

Visit www.magicmarketingmachine.com or check the free training below to learn how to transform your social media marketing into a magazine-like experience that attracts and converts your ideal clients.

Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"

https://parkdale-republic.lpages.co/evergreen-webinar-registration/

Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

https://parkdale-republic.lpages.co/10-sales-calls-new

🎉 Tap here to work with Jenna inside Magic Marketing Machine (or MMM+)!

https://www.magicmarketingmachine.com

Music by Jordan Wood

Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

  continue reading

121 episodes

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