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Pioneering Cannabis-Infused Spirits with Justin Tidwell of Nowadays
Manage episode 469649578 series 3593658
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This episode of Shopify Happy Hour features Justin Tidwell, the visionary behind Nowadays—a cannabis-infused spirit brand that's shaking up the beverage industry. Justin walks us through the evolution of his THC beverage brand, sharing candid insights on everything from product development hurdles to the art of organic marketing.
He explains how pivoting during the pandemic fueled rapid growth, and why authenticity in influencer marketing and customer engagement is the secret sauce to building lasting credibility.
We also explore:
✅ Launching products only when they’re 100% ready
✅ Harnessing organic marketing on TikTok to drive rapid growth
✅ Balancing DTC and retail growth for sustainable expansion
✅ Tailoring strategies to a diverse THC beverage market
✅ Building a strong company culture and memorable customer experiences
✅ The future of THC beverages—education, compliance, and growth potential
If you’re in e-commerce, DTC, or just curious about building a groundbreaking brand in the cannabis industry, this episode is packed with actionable insights and real-world experiences to elevate your game.
Products and brands mentioned:
Chapters:
00:00 Introduction to Nowadays and Its Unique Offering
03:09 Crafting the Perfect Beverage: R&D and Flavor Development
06:02 From Concept to Market: The Journey of Nowadays
08:57 The Power of Organic Marketing and Social Media
11:59 Building Credibility Through Customer Experience
14:51 Influencer Marketing: Authenticity Over Promotion
24:05 Understanding the Target Market
27:01 Marketing Strategies and Growth
28:50 DTC vs Retail Growth
30:25 Navigating Retail Opportunities
33:28 Future of THC Beverages
35:13 Surreal Moments in Business
36:30 Hiring for Growth
39:39 Building a Strong Company Culture
42:02 Recommended Reads and Products
44:01 Efficiency as an Entrepreneur
45:52 Memorable Shopping Experiences
47:12 Connecting with Justin
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