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1 #56: Building a global B2B marketing strategy with Sangeeta Prasad, Slalom 16:31
STOP Using Shopify Product Pages as Landing Pages 🤦♂️ w/ Nick Raushenbush - CEO @ Shogun
Manage episode 477354973 series 3625997
Ever wondered why your product pages aren’t converting like they should? In this episode, I sit down with Nick Raushenbush, co-founder of Shogun, to dive deep into the art (and science) of building high-converting landing pages for your Shopify store. We break down the power of personalization, A/B testing, and SEO optimization—and why custom landing pages can convert up to than generic product pages. If you’re serious about scaling your store, this episode is your landing page masterclass.
🎯 Key Take-aways🛠️ Product Pages ≠ Landing Pages
Product pages are for closing, not storytelling. Landing pages are where the magic (and conversion) begins.
📈 Custom Pages Boost Conversions
Merchants using tailored landing pages see up to 55% higher conversion rates than those sending traffic to default product pages.
🔀 A/B Testing is Your Secret Weapon
Test headlines, buttons, layouts—even small changes can lead to massive wins. Shogun makes it super easy (we timed it: 7 seconds to launch a test).
🌎 Personalization Converts Better
Create different experiences based on device, referral source, or even time of day. Yes, you can welcome Instagrammers by name.
⚡ Speed = Revenue
The faster you can launch a campaign, the faster you can capitalize. Tools like Shogun eliminate dev bottlenecks.
🔍 Built-in SEO That Works
Shogun’s keyword optimizer clusters your content, gives SEO tips, and helps you rank—because organic traffic is the long game.
📊 Data You Can Actually Use
Insights, performance scores, and conversion tracking baked right into your editor—no more tab juggling.
🎉 Big Wins from Small Tweaks
From moving an add-to-cart button above the fold to changing product images in bundles—these tiny shifts can deliver massive ROI.
- Shogun Experience Manager: https://getshogun.com
- Shogun on Shopify App Store: https://bit.ly/shogun-app
- Case Study on Clear Within’s 80% Add-to-Cart Boost: https://getshogun.com/customers/clear-within
- True Classic Tees (shoutout example): https://trueclassictees.com
- Shogun’s Free Trial (10 Days!): https://getshogun.com/pricing
- Klaviyo (for customer-level personalization): https://bit.ly/klaviyo-s1p
- Best Landing Page Conversion Stats Source: https://blog.hubspot.com/marketing/landing-page-statistics
🎁 Special Offer:
Try Shogun free for 10 days – no strings attached. Build your first high-converting landing page today: https://bit.ly/shogun-app
🫶 Please support the amazing sponsors that make this show possible. They support us, so we should support them 🫶
Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌
(plus most report paying about half the price of Klaviyo 🤫)
🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend
Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!
Try Bold apps for free here: shopify1percent.com/bold
34 episodes
STOP Using Shopify Product Pages as Landing Pages 🤦♂️ w/ Nick Raushenbush - CEO @ Shogun
Shopify1Percent - The Shopify Podcast to be the Top 1% of eCommerce Stores with Jay Myers
Manage episode 477354973 series 3625997
Ever wondered why your product pages aren’t converting like they should? In this episode, I sit down with Nick Raushenbush, co-founder of Shogun, to dive deep into the art (and science) of building high-converting landing pages for your Shopify store. We break down the power of personalization, A/B testing, and SEO optimization—and why custom landing pages can convert up to than generic product pages. If you’re serious about scaling your store, this episode is your landing page masterclass.
🎯 Key Take-aways🛠️ Product Pages ≠ Landing Pages
Product pages are for closing, not storytelling. Landing pages are where the magic (and conversion) begins.
📈 Custom Pages Boost Conversions
Merchants using tailored landing pages see up to 55% higher conversion rates than those sending traffic to default product pages.
🔀 A/B Testing is Your Secret Weapon
Test headlines, buttons, layouts—even small changes can lead to massive wins. Shogun makes it super easy (we timed it: 7 seconds to launch a test).
🌎 Personalization Converts Better
Create different experiences based on device, referral source, or even time of day. Yes, you can welcome Instagrammers by name.
⚡ Speed = Revenue
The faster you can launch a campaign, the faster you can capitalize. Tools like Shogun eliminate dev bottlenecks.
🔍 Built-in SEO That Works
Shogun’s keyword optimizer clusters your content, gives SEO tips, and helps you rank—because organic traffic is the long game.
📊 Data You Can Actually Use
Insights, performance scores, and conversion tracking baked right into your editor—no more tab juggling.
🎉 Big Wins from Small Tweaks
From moving an add-to-cart button above the fold to changing product images in bundles—these tiny shifts can deliver massive ROI.
- Shogun Experience Manager: https://getshogun.com
- Shogun on Shopify App Store: https://bit.ly/shogun-app
- Case Study on Clear Within’s 80% Add-to-Cart Boost: https://getshogun.com/customers/clear-within
- True Classic Tees (shoutout example): https://trueclassictees.com
- Shogun’s Free Trial (10 Days!): https://getshogun.com/pricing
- Klaviyo (for customer-level personalization): https://bit.ly/klaviyo-s1p
- Best Landing Page Conversion Stats Source: https://blog.hubspot.com/marketing/landing-page-statistics
🎁 Special Offer:
Try Shogun free for 10 days – no strings attached. Build your first high-converting landing page today: https://bit.ly/shogun-app
🫶 Please support the amazing sponsors that make this show possible. They support us, so we should support them 🫶
Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌
(plus most report paying about half the price of Klaviyo 🤫)
🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend
Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!
Try Bold apps for free here: shopify1percent.com/bold
34 episodes
All episodes
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1 🏆 SHOPIFY 1% WINS: Your Instagram Bio Might Actually Be Your Most Important Landing Page 5:34

1 Stop Blasting. Start Automating. It's Time to Rethink Your Shopify Email Game 1:00:42

1 🏆 SHOPIFY 1% WINS: A $10 Gift Can Beat $70 in Ad Spend (Plus Almost All Loyalty Programs) 21:17

1 🏆 SHOPIFY 1% WINS: Offer vs Landing Page. Which is more important? 16:00

1 The VIP Loyalty Strategy That Works, and Why Your Subscription Might Be Illegal 58:20

1 🏆 SHOPIFY 1% WINS: Start Thinking Like a Publisher, Not an Ecommerce Store 18:01

1 🏆 SHOPIFY 1% WINS: 85% of Your Visitors Leave Empty-Handed (Fix This Now) 12:35

1 Former Shopify Employee is Disrupting Preorders: Why Full Price Up Front is Killing Your Sales w/ Diana Birsan Co-Founder @ Downpay 59:20

1 🏆 SHOPIFY 1% WINS: What Actually WILL Kill Your Business 13:37

1 🏆 SHOPIFY 1% WINS: The One Call That Doubled Our Customer Lifetime Value 10:52

1 🏆 SHOPIFY 1% WINS: "What Would it Look Like if it Were Easy?" 8:47

1 🏆 SHOPIFY 1% WINS: The One Thing the Best Subscription Brands Do Different. 14:26

1 Jeremy Horowitz: The Untold Truth About Shopify Plus and the App Stacks Behind 8-Figure Shopify Brands 1:15:37

1 🏆 SHOPIFY 1% WINS: The 60 Seconds That Make or Break Your Shopify Store 11:07

1 🏆 SHOPIFY 1% WINS: At SubSummit Someone Asked the Most Overlooked Shopify Growth Tactic is. Here's My Answer. 12:25

1 Shopify Email Expert: "37% of Revenue Comes From Just 2% of Emails Sent" - w/ Greg Zakowicz @ Omnisend 1:15:50

1 He 7X'd Shopify Revenue WITHOUT Killing Profit 🤯 w/ Cody Wittick - Founder @ Kynship 53:41

1 STOP Using Shopify Product Pages as Landing Pages 🤦♂️ w/ Nick Raushenbush - CEO @ Shogun 38:26

1 10 Mistakes KILLING Your Shopify Sales ☠️ - w/ Kurt Elster - Unofficial Shopify Podcast 54:02

1 Shopify Promotions That Actually Work (And Don't Kill Your Margins) w/ Daniel Patricio (ex Shopify) 57:25

1 B2B is NOT a Business Model. It's a Channel. (and every Shopify store needs to leverage it) 55:07

1 Ecommerce is Just Math - Let's Break it Down "Growth on Shopify" w/ Ken Ott from Metacake 57:51

1 Time to KILL IT with Your Subscriptions on Shopify 🔥. w/ Matthew Holman from Subscription Prescription 52:48

1 What do the New Tariffs Mean for Shopify Stores? 24:07

1 The Right Way to Use Push Notifications for Maximum Growth on Shopify - With Arvind Subramanian, Head of Partnerships @ Pushowl 58:43

1 How to REALLY Leverage Video on Your Shopify Store - With Claudiu Cioba - Co-Founder and CEO @ VideoWise 1:03:49

1 Your Shopify Menu Has ONE Job... Don't Screw It Up! 13:12


1 The Single BIGGEST Lever You Can Pull (to grow your Shopify business) 14:32

1 The Future of Mobile Apps for Shopify "This is the Way" - with Ross Correia - Co-Founder and CEO @ Reactiv 59:21


1 Can Your Shipping Options Actually Be a Competitive Advantage? - with Alok Ahuha - Co-Founder & CEO @ Trexity 52:30

1 10 Questions Every Shopify Merchant Needs Themselves 50:14

1 Why Isn't Every Shopify Store Using AI for Customer Service? - with Lisa Popovici - Co-founder & CMO @ Siena AI 56:36
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