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459: Her Plant-Based Soaps Landed Her On Shark Tank And On The Path To $1.2M In Sales

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Content provided by Nicaila Matthews Okome | Side Hustle Pro Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nicaila Matthews Okome | Side Hustle Pro Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

This week in the guest chair we have Kristen Dunning, founder and CEO of Gently Soap - a bathing brand built on her self-developed herbal infusions.

An MBA grad, Kristen hails from a rare five generations of Black Alabama farmers, and she’s continuing the legacy by bringing joy back to bathing experiences for people with sensitive skin, using the medicinal properties of plants.


In this episode she shares:

  • Her vigorous passion and research that landed her on Shark Tank
  • Her secret sauce to having a rate of 78% repeat customers
  • How she won over 300K in investment capital and has a trajectory of $1.2M in sales

Highlights Include:

00:00 Intro

03:24 Generations of Black farmers

06:38 Struggle with eczema

08:45 Studying horticulture and agriculture

14:10 Staring Gently Soaps

18:03 Transitioning to selling at markets

21:31 Importance of formulating for sensitive skin

28:56 Sales growth and Shark Tank impact

32:55 High margins and sales

39:49 Marketing strategies

44:03 Tips for entrepreneurs


Check out episode 459 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube


Links mentioned in this episode

Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

Announcements

Join our Facebook Community

If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

470 episodes

Artwork
iconShare
 
Manage episode 478557929 series 2712982
Content provided by Nicaila Matthews Okome | Side Hustle Pro Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nicaila Matthews Okome | Side Hustle Pro Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

This week in the guest chair we have Kristen Dunning, founder and CEO of Gently Soap - a bathing brand built on her self-developed herbal infusions.

An MBA grad, Kristen hails from a rare five generations of Black Alabama farmers, and she’s continuing the legacy by bringing joy back to bathing experiences for people with sensitive skin, using the medicinal properties of plants.


In this episode she shares:

  • Her vigorous passion and research that landed her on Shark Tank
  • Her secret sauce to having a rate of 78% repeat customers
  • How she won over 300K in investment capital and has a trajectory of $1.2M in sales

Highlights Include:

00:00 Intro

03:24 Generations of Black farmers

06:38 Struggle with eczema

08:45 Studying horticulture and agriculture

14:10 Staring Gently Soaps

18:03 Transitioning to selling at markets

21:31 Importance of formulating for sensitive skin

28:56 Sales growth and Shark Tank impact

32:55 High margins and sales

39:49 Marketing strategies

44:03 Tips for entrepreneurs


Check out episode 459 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube


Links mentioned in this episode

Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

Announcements

Join our Facebook Community

If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

470 episodes

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This week in the guest chair we have Raven Gibson, multidisciplinary designer and founder of the empowering apparel and lifestyle brand Legendary Roots. Getting her start in her dorm room, Raven takes us on her journey of delegation, negotiating with Fortune 500 retailers, and trusting that what’s for you will never pass you by. In this episode she shares: How she uses art to speak up and invites her community to set healthy boundaries The moment she got serious about QuickBooks, hired a CPA, learned her metrics, and embraced FIRE principles to build a sustainable, profitable business. The systems that keep burnout at bay, and her gratitude‑driven approach to growth Highlights include: 00:00 Intro 3:50 Shifting from medicine to art 10:00 Scaling a side hustle 20:00 Importance of early support 24:00 Managing and learning business finance 33:00 Marketing strategies 39:00 Retail partnerships 43:00 Maintaining a work/life balance 52:00 Tips for entrepreneurs Watch episode 462 on YouTube and listen on all podcast apps Links mentioned in this episode Legendary Rootz website – https://legendaryrootz.com Instagram / TikTok / Threads – @legendaryrootz Target – https://www.target.com Shopify – https://www.shopify.com PayPal – https://www.paypal.com Figma – https://www.figma.com ClickUp – https://www.clickup.com QuickBooks – https://quickbooks.intuit.com Tumblr – https://www.tumblr.com Year of Yes by Shonda Rhimes – https://www.simonandschuster.com/books/Year-of-Yes/Shonda-Rhimes/9781476777122 Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Join our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media Info Side Hustle Pro – @sidehustlepro #SideHustlePro Hosted on Acast. See acast.com/privacy for more information.…
 
This week in the guest chair we have Rachel Rodgers—entrepreneur, coach, and bestselling author of We Should All Be Millionaires. She's back on the show with powerful insights to help side hustlers and full-time entrepreneurs alike build sustainable wealth and stop playing small. In this episode, she shares: How to make real “money moves” instead of hiding behind busy work The mindset shifts needed to overcome imposter syndrome and take bold action Why outsourcing your life first can unlock growth in your business Her step-by-step approach to building a million-dollar business with a strong team and systems to build wealth with confidence Highlights include: 00:00 Intro 04:00 Transitioning from law to passion projects 11:40 Building life and business teams 14:00 Balancing outsourcing and income 16:45 Reframing selling as helping 24:00 Importance of announcing your business 30:00 Embracing growth and change 37:00 Structuring a mastermind program 46:00 Investing in yourself is key 50:00 Helping Gen Z build wealth 53:00 Tips for entrepreneurs Watch episode 461 on YouTube and listen on all podcast apps Links mentioned in this episode Rachel’s first SHP episode: https://youtu.be/a_8Kyku41GE Rachel’s website: https://rachelrodgers.com/ Rachel’s Instagram: https://www.instagram.com/rachrodgersesq/ Future Millionaire book: https://futuremillionairebook.com/ The Four Hour Work Week: https://www.amazon.com/4-Hour-Workweek-Escape-Live-Anywhere/dp/0307465357 The Big Leap: https://www.harpercollins.com/products/the-big-leap-gay-hendricks We Should All Be Millionaires: https://www.harpercollinsleadership.com/9781400221684/we-should-all-be-millionaires/ Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Join our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media Info Rachel’s website: https://rachelrodgers.com/ Rachel’s Instagram: https://www.instagram.com/rachrodgersesq/ Hosted on Acast. See acast.com/privacy for more information.…
 
This week I’m excited to chat with someone I go way back with, Sheena McCullers. Sheena is the founder of Della’s Beauty Supply. Della’s was launched to bring a much-needed sense of belonging for BIPOC beauty lovers in Ann Arbor, MI. After moving from Brooklyn, Sheena saw a need for a place for people who look like her and took a chance on opening a storefront. In this episode she shares: How intentionally creating a community through word of mouth was the foundation to building her customer base The startup costs and how she’s been able to be profitable in the first year The importance of working a full-time job where she was supported enough to be transparent about needing space to focus on expanding Della’s Highlights Include: 00:00 Intro 08:16 Exploring different side hustles 14:16 Navigating a new city 18:43 Filling the need for a beauty supply 23:18 Startup planning and costs 27:55 Creating a community 30:01 Curating events and collaborations 35:02 Running a storefront as a side hustle 41:20 Expanding and creating a cultural hub 46:43 Setting the tone for the future of the store 56:19 Tips for entrepreneurs Check out episode 460 of Side Hustle Pro podcast out now on Apple Podcasts , Spotify , and YouTube Links Mentioned: Auntie Della’s Website: https://auntiedellas.com/ Auntie Della’s Instagram: https://www.instagram.com/auntiedellas/ Auntie Della’s TikTok: https://www.tiktok.com/@auntiedellas Virtual Assistant: https://theindemandva.com/ Listen on: Apple Podcasts: https://podcasts.apple.com/us/podcast/side-hustle-pro/id1126021323 Spotify: https://open.spotify.com/show/13qDj08lBR4ymzGhXIKy8t?si=8daf52a57e054042 YouTube: https://www.youtube.com/sidehustlepro Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Affiliate Disclosure: I may be an affiliate for products that I recommend or share. If you purchase those items through my links, I may earn a commission. You will not pay more when you use my links. Hosted on Acast. See acast.com/privacy for more information.…
 
This week in the guest chair we have Kristen Dunning, founder and CEO of Gently Soap - a bathing brand built on her self-developed herbal infusions. An MBA grad, Kristen hails from a rare five generations of Black Alabama farmers, and she’s continuing the legacy by bringing joy back to bathing experiences for people with sensitive skin, using the medicinal properties of plants. In this episode she shares: Her vigorous passion and research that landed her on Shark Tank Her secret sauce to having a rate of 78% repeat customers How she won over 300K in investment capital and has a trajectory of $1.2M in sales Highlights Include: 00:00 Intro 03:24 Generations of Black farmers 06:38 Struggle with eczema 08:45 Studying horticulture and agriculture 14:10 Staring Gently Soaps 18:03 Transitioning to selling at markets 21:31 Importance of formulating for sensitive skin 28:56 Sales growth and Shark Tank impact 32:55 High margins and sales 39:49 Marketing strategies 44:03 Tips for entrepreneurs Check out episode 459 of Side Hustle Pro podcast out now on Apple Podcasts , Spotify , and YouTube Links mentioned in this episode Gently Soap Website: https://gentlysoap.com/ Gently Soap Instagram: https://www.instagram.com/gentlysoap/ Kristen’s Instagram: https://www.instagram.com/professionalplantgirl/ Kristen’s LinkedIn: https://www.linkedin.com/in/kristendunning/ Shark Tank episode: https://gentlysoap.com/pages/shark-tank Aveeno start-up pitch competition: https://www.aveeno.com/startup-collective Thirteen Lune: https://thirteenlune.com/ Tech Stars: https://www.techstars.com/ Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Join our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Hosted on Acast. See acast.com/privacy for more information.…
 
This week I’m back with a solo episode where I’m giving you the tools to make money with your podcast. When I became a full-time podcaster in 2017, I focused on my revenue streams like brand partnerships, sponsorships, courses, and VIP programs, leading to having over 10 million episode downloads to date. I’m here to help you get your podcast to that same level. In this episode I’m sharing: Effective Marketing : How you’re going to optimize content planning and to get people to consistently see what you are offering Thinking Outside the Box : Exploring non-traditional sponsorships and multi-channel packages like retreats to generate revenue beyond just downloads Creating Value: How to produce content and services that your audience genuinely wants to pay for Highlights Include: 00:00 Intro 02:49 The Importance of Podcast Setup 05:15 Narrowing Down Your Podcast Topics 09:50 Understanding and Serving Your Audience 14:33 Creating a Content Plan 16:39 Effective Marketing Strategies 19:00 Consistent Marketing Practices 21:24 Thinking Outside the Box for Sponsorships 25:54 Create Content People Want to Pay For 28:17 Recap and Action Steps To learn more about making money from your podcast, join my next live class. Register at sidehustlepro.co/class. Check out episode 458 of Side Hustle Pro podcast out now on Apple Podcasts , Spotify , and YouTube Links mentioned in this episode Riverside (Use code ‘hustlepro’): https://riverside.fm/ Podcast Moguls: http://sidehustlepro.co/join Lori Tharps SHP episode: https://www.youtube.com/watch?v=E3EsWprSGu4 Launching Podcast Moguls 2.0: https://www.youtube.com/watch?v=3d-wkYAcsLo&t=1s Free newsletter: http://sidehustlepro.co/newsletter You Are a Badass by Jen Sincero: https://jensincero.com/ Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Join our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media Info Side Hustle Pro – @sidehustlepro #SideHustlePro Hosted on Acast. See acast.com/privacy for more information.…
 
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Today I am back with a solo episode where I share my favorite techniques to get back on track when you're feeling stuck. It's time to take a step back, reflect on what has worked, what hasn't, and what we're going to do about it. Whether you're dealing with mid-year slumps or just need a boost, this episode is packed with actionable advice to help you move forward. In this episode I share about: Getting in the spiritual gym: The importance of reconnecting with spirituality, physical activity, or changing your scenery to take care of yourself Focusing on what you can control: Set minimum and maximum goals and prioritize action over inaction Practicing gratitude: Using gratitude as a tool to shift perspective and boost motivation Highlights Include: 00:00 Intro 02:36 The Importance of Mid-Year Reflection 05:15 Get in the Spiritual Gym 09:54 Move Your Body 11:00 Get Some Sun 13:32 Change Your Scenery 15:58 Face the Facts 20:42 Set Minimum and Maximum Goals 26:01 Focus on What You Can Control 32:50 Take a Step, Any Step 37:39 Reflect and Have Gratitude 42:01 Recap and Action Steps Check out episode 452 of Side Hustle Pro podcast out now on Apple Podcasts , Spotify , and YouTube This episode is brought to you by: Skillshare : Take Nicaila’s class and explore thousands more hands-on classes taught by creative experts from around the world. Get one month free at sidehustlepro.co/skillshare . Links mentioned in this episode You Are a Badass by Jen Sincero: https://www.amazon.com/You-Are-Badass-Doubting-Greatness/dp/0762447699 Superhuman App: https://www.superhuman.app/ It’s About Damn Time Podcast: https://podcasts.apple.com/us/podcast/its-about-damn-time/id1528584161 Alexis Barber SHP episode: https://www.youtube.com/watch?v=9F64OvfCrzE Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Join our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Hosted on Acast. See acast.com/privacy for more information.…
 
This week in the guest chair we have Kareem Edwards, one of the very first men to grace the Side Hustle Pro guest chair! Hailing from Far Rockaway, Queens, Kareem got his start in major corporate roles at Lehman Brothers, Kraft Heinz, and Google—all while dreaming of owning a business. Kareem decided to pursue franchising and balanced a 9-to-5 at Google while working nights at a Chick-fil-A to master the day-to-day operations. In this episode she shares: The importance of community impact, creating an empowering work culture, and leading with empathy Key lessons on staffing, building trust, and innovating with different revenue channels The art of balancing grit and grace when trying to grow your business Highlights include: 00:00 Intro 03:00 Early career in finance 09:00 Discovering Chik-Fil-a franchising 17:00 Choosing the right location 25:00 Opening during a pandemic 34:00 Staffing strategies 43:00 Leaving a steady paycheck 46:00 Expanding sales methods 52:00 Tips for entrepreneurs Check out episode 451 of Side Hustle Pro podcast out now on Apple Podcasts , Spotify , and YouTube This episode is brought to you by: Skillshare : Take Nicaila’s class and explore thousands more hands-on classes taught by creative experts from around the world. Get one month free at sidehustlepro.co/skillshare . Links mentioned in this episode Kareem’s Instagram: https://www.instagram.com/kareemjedwards/ Kareem’s LinkedIn: https://www.linkedin.com/in/kareemedwards Posse Foundation: https://www.possefoundation.org/ Chick-fil-a Franchising: https://www.chick-fil-a.com/franchising Chat GPT: https://chat.openai.com/ Uncle Nearest: https://unclenearest.com/ Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Join our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Hosted on Acast. See acast.com/privacy for more information.…
 
Welcome back to the Side Hustle Pro podcast, your headquarters for turning passion projects into profitable businesses! I’m Nicaila, and today we’re talking about how to find (and protect) the time you need to build your side hustle. I get it: Working a full-time job, juggling family commitments, and trying to live your life can make your side hustle goals feel impossible. But trust me, it’s not. I used to think I had zero free hours, but as soon as I did a reality check, I found pockets of time I could reclaim. Here’s how you can do the same. In this episode I share about: The time you’re losing and how to identify your top time wasters The 3-Step Hustler’s Time Plan: how to maximize your time How to build a system and schedule that work for you Highlights include: 00:00 Intro 01:45 Identify your biggest time traps 06:42 Reclaim your time 12:35 Power hour: get more done in less time 16:15 Leverage your days off 18:30 Protect your side hustle hours 21:20 Choose a schedule that fits your life 23:40 Final thoughts and recap Check out episode 450 of Side Hustle Pro podcast out now on Apple Podcasts , Spotify , and YouTube This episode is brought to you by: Skillshare : Take Nicaila’s class and explore thousands more hands-on classes taught by creative experts from around the world. Get one month free at sidehustlepro.co/skillshare . Links mentioned in this episode Nicaila’s Website: https://sidehustlepro.co/ Nicaila’s Instagram: https://www.instagram.com/sidehustlepro/ Nicaila’s LinkedIn: https://www.linkedin.com/in/nicailamatthewsokome Brown Ambition Podcast: https://brownambitionpodcast.com/ Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Join our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media Info Side Hustle Pro – @sidehustlepro #SideHustlePro Hosted on Acast. See acast.com/privacy for more information.…
 
Always wanted to start a side hustle but didn’t know what industry to try? This week I’m breaking down the exact process of identifying the skills you do effortlessly and turning them into a profitable side hustle. In this episode I share: How to pinpoint the skills hiding in your “blind spot” The importance of surveying your network to confirm your strengths Different service-based ideas you can launch today How to validate your offers quickly and start getting paid sooner Highlights include: 00:00 Intro 02:00 Three key steps 05:30 Monetizable skills 09:30 How to get paid sooner, not later 15:00 Actionable homework Check out episode 449 of Side Hustle Pro podcast out now on Apple Podcasts , Spotify , and YouTube This episode is brought to you by: Skillshare : Take Nicaila’s class and explore thousands more hands-on classes taught by creative experts from around the world. Get one month free at sidehustlepro.co/skillshare . Links mentioned in this episode Portia Obeng SHP episode: https://youtu.be/4qkgObsQ7pA?si=BySviTQaeTqgVa01 Nicaila’s Instagram: https://www.instagram.com/sidehustlepro/ Nicaila’s LinkedIn: https://www.linkedin.com/in/nicailamatthewsokome FREE Survey Template: https://sidehustlepro.lpages.co/side-hustle-survey/ Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Join our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media Info Side Hustle Pro – @sidehustlepro #SideHustlePro Hosted on Acast. See acast.com/privacy for more information.…
 
This week we’re changing it up and I’m sitting in the guest chair. In this special “podcast swap” episode of Side Hustle Pro, I’m sharing an interview from the podcast To Tell You The Truth with host—and Podcast Moguls student—Brittany Sharpton. We dive into the concept of self-imposed barriers and how they can prevent entrepreneurs, especially Black women, from realizing their full potential. In this episode I share: My journey to reclaiming my power in spaces where Black women aren’t usually empowered- and why I’m constantly reminding myself that I’m that girl Steps to take to combat the fear and negative self-talk that often creep in What feeds my soul and the lessons I’m learning every day- even as a seasoned entrepreneur Insights from my Podcast Moguls course and how I’ve seen Brittany grow after being a student Highlights Include: 00:00 Intro 03:30 From corporate to entrepreneur 09:55 The importance of having a side hustle 11:45 Overcoming biases 17:30 How to show up as a working mom 22:00 Getting your mojo back 27:15 Overcoming the limitations of the patriarchy 37:04 Tips to feed your soul 41:15 Beating fear and imposter syndrome Check out episode 448 of Side Hustle Pro podcast out now on Apple Podcasts , Spotify , and YouTube Links mentioned in this episode Brittany’s Instagram: https://www.instagram.com/britthappenshq/ To Tell You The Truth Pod: https://www.instagram.com/totellyouthetruthpod/ Nicaila’s Instagram: https://www.instagram.com/sidehustlepro/ How To Make Money Podcasting Course: https://sidehustlepro.lpages.co/your-first-1000-downloads/ Management Leadership For Tomorrow: https://mlt.org/ Mel Robbins Podcast, Let Go of Negative Thoughts: https://www.melrobbins.com/podcasts/episode-198 Jen Sincero’s Book: https://jensincero.com/ Walk Through Fire: https://www.amazon.com/Walk-Through-Fire-Memoir-Triumph-ebook/dp/B0BXM51HXN Get Good With Money: https://getgoodwithmoney.com/ Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Hosted on Acast. See acast.com/privacy for more information.…
 
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