Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Content provided by Nicaila Matthews Okome | Side Hustle Pro Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nicaila Matthews Okome | Side Hustle Pro Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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467: From Accountant to Clean Beauty CEO: How Tisha Thompson Launched LYS Beauty Into Sephora
Manage episode 489423569 series 1048136
Content provided by Nicaila Matthews Okome | Side Hustle Pro Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nicaila Matthews Okome | Side Hustle Pro Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
This week in the guest chair, I’m joined by Tisha Thompson, the founder and CEO of LYS Beauty, the first Black-owned clean cosmetics brand to be carried at Sephora. Tisha shares her inspiring path from staff accountant and part-time makeup artist to leading her own beauty brand that launched during the pandemic and quickly sold out in 10 days.
In this episode, Tisha breaks down how she strategically pivoted from finance to beauty marketing, cold-pitched Sephora with a bold email (before she even launched!), and developed products that center clean ingredients and inclusivity. Her brand LYS, short for Love Yourself, is not only disrupting the beauty space with triangle packaging and affirmational product names—but it’s also remained profitable every year since launch.
In this episode she shares:
- How she got her foot in the beauty industry using her finance background
- Why she took a demotion to pivot industries
- How personal loss and purpose led her to finally launch LYS Beauty
- What made Sephora say "yes" to a brand that hadn’t even launched yet
- How she developed 35 inclusive foundation shades with a clean formulation
- Why representation and self-love are at the heart of her business model
Highlights Include:
00:00 Intro
02:10 How a staff accountant became a makeup artist
04:50 Taking a demotion to move into marketing
10:54 Losing her dad and finding the courage to launch
15:45 Cold-pitching Sephora and landing a deal pre-launch
20:00 What clean beauty means to her (and her skin)
27:00 Packaging, affirmations, and triangle symbolism
30:00 Navigating DEI backlash and economic shifts
45:00 Building a team and staying profitable
Check out episode 467 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube.
Links mentioned in this episode
- LYS Beauty Website: https://lysbeauty.com
- LYS Instagram: https://instagram.com/lysbeautyofficial/
- Tisha’s Instagram: https://www.instagram.com/glamourgirl5/
- Cosmoprof: https://cosmoprofnorthamerica.com
- MakeUp In Trade Shows: https://makeup-in.com
- Luxepack: https://luxepack.com
Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss
Announcements
Join our Facebook Community
If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook
Guest Social Media Info
- Instagram: https://www.instagram.com/glamourgirl5/
- LYS Beauty Instagram: https://www.instagram.com/lysbeautyofficial
Hosted on Acast. See acast.com/privacy for more information.
475 episodes
Share
Manage episode 489423569 series 1048136
Content provided by Nicaila Matthews Okome | Side Hustle Pro Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nicaila Matthews Okome | Side Hustle Pro Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
This week in the guest chair, I’m joined by Tisha Thompson, the founder and CEO of LYS Beauty, the first Black-owned clean cosmetics brand to be carried at Sephora. Tisha shares her inspiring path from staff accountant and part-time makeup artist to leading her own beauty brand that launched during the pandemic and quickly sold out in 10 days.
In this episode, Tisha breaks down how she strategically pivoted from finance to beauty marketing, cold-pitched Sephora with a bold email (before she even launched!), and developed products that center clean ingredients and inclusivity. Her brand LYS, short for Love Yourself, is not only disrupting the beauty space with triangle packaging and affirmational product names—but it’s also remained profitable every year since launch.
In this episode she shares:
- How she got her foot in the beauty industry using her finance background
- Why she took a demotion to pivot industries
- How personal loss and purpose led her to finally launch LYS Beauty
- What made Sephora say "yes" to a brand that hadn’t even launched yet
- How she developed 35 inclusive foundation shades with a clean formulation
- Why representation and self-love are at the heart of her business model
Highlights Include:
00:00 Intro
02:10 How a staff accountant became a makeup artist
04:50 Taking a demotion to move into marketing
10:54 Losing her dad and finding the courage to launch
15:45 Cold-pitching Sephora and landing a deal pre-launch
20:00 What clean beauty means to her (and her skin)
27:00 Packaging, affirmations, and triangle symbolism
30:00 Navigating DEI backlash and economic shifts
45:00 Building a team and staying profitable
Check out episode 467 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube.
Links mentioned in this episode
- LYS Beauty Website: https://lysbeauty.com
- LYS Instagram: https://instagram.com/lysbeautyofficial/
- Tisha’s Instagram: https://www.instagram.com/glamourgirl5/
- Cosmoprof: https://cosmoprofnorthamerica.com
- MakeUp In Trade Shows: https://makeup-in.com
- Luxepack: https://luxepack.com
Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss
Announcements
Join our Facebook Community
If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook
Guest Social Media Info
- Instagram: https://www.instagram.com/glamourgirl5/
- LYS Beauty Instagram: https://www.instagram.com/lysbeautyofficial
Hosted on Acast. See acast.com/privacy for more information.
475 episodes
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Similar to Side Hustle Pro
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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Stephan Piscano founder of The Real Estate Networking Group the largest real estate group online interviews experts in real estate, finance, sports, motivation and more as we use common sense concepts to give investors insights on financial markets and have a lot of fun talking sports, politics and business motivation as well!
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continue reading
Business tips for startups by proven entrepreneurs
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continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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continue reading
The Self-Employed Life Podcast (formerly Creative Warriors) provides business and personal development strategies for self-employed business owners that create sustainable success. A community of self-employed and small business owners, entrepreneurs, innovators and ambitious individuals that need creative solutions in business. Being self-employed and a business Warrior is a mindset, a spirit and a challenge. We need a different way of doing business. This is business with a soul. We discus ...
…
continue reading
Welcome to Why That Worked – Presented by StoryBrand.ai. Have you ever wondered why some brands, trends, or products become massive successes while others fade away? That’s exactly what this podcast explores. Hosted by Donald Miller, creator of the StoryBrand Framework, and co-hosted by Kyle Reed, each episode dives into the strategies behind the world’s biggest wins, breaking them down into clear, actionable insights you can use to create your own success. Discover how to craft clear and ef ...
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continue reading
Behind every successful business, there’s a story you don’t hear—the sleepless nights, the moments of doubt, and the determination to keep going when everything feels impossible. That’s what Unbreakable Business is all about. Join host Akua Konadu each week as she sits down with entrepreneurs who share the raw, real side of their journey—the roadblocks they faced, the challenges they overcame, and the stories that don’t make the highlight reel, but the the ones that matters the most. If you’ ...
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