Artwork

Content provided by Chatfunnels. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chatfunnels or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

7 Ways to Take Back Control of Your Go-to-Market and Get Revenue Growing

28:32
 
Share
 

Manage episode 388945067 series 3234523
Content provided by Chatfunnels. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chatfunnels or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Mark Kilens, CEO & Co-Founder of Tack. Mark spoke at the Demand Gen Summit, discussing how companies can take back control of their go-to-market strategies to drive more revenue. To stay current on our latest events, follow us on Linkedin.

Useful Timestamps:

1:18 - There is a need for businesses to adopt a different GTM approach. The concept of “people-first” is introduced.

6:06 - Increase competition for the attention and explosion of data generation.

10:22 - Emphasize a people-first approach to marketing and create memorable experiences.

16:00 - Examples of how events can act as catalysts for creating engagement, fellowship, and leads.

20:01 - Trends are observed in the data.

21:57 - There is a lot of richness in first-party data. It has a large role in event-led growth.

27:43 - Closing Remarks.

  continue reading

161 episodes

Artwork
iconShare
 
Manage episode 388945067 series 3234523
Content provided by Chatfunnels. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chatfunnels or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Mark Kilens, CEO & Co-Founder of Tack. Mark spoke at the Demand Gen Summit, discussing how companies can take back control of their go-to-market strategies to drive more revenue. To stay current on our latest events, follow us on Linkedin.

Useful Timestamps:

1:18 - There is a need for businesses to adopt a different GTM approach. The concept of “people-first” is introduced.

6:06 - Increase competition for the attention and explosion of data generation.

10:22 - Emphasize a people-first approach to marketing and create memorable experiences.

16:00 - Examples of how events can act as catalysts for creating engagement, fellowship, and leads.

20:01 - Trends are observed in the data.

21:57 - There is a lot of richness in first-party data. It has a large role in event-led growth.

27:43 - Closing Remarks.

  continue reading

161 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Quick Reference Guide

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play