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How Erica Ortiz’s rebranded systems brought in 6 figures in 8 months (Ep 8)
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Is Your Business Giving Luxury on the Outside but Chaos on the Inside?
You’ve done the rebrand, you’ve got the sleek visuals, and your business looks chef’s kiss from the outside. But behind the scenes? It’s giving hot mess express. If you’re nodding along, today’s episode is for you.
I’m sitting down with my incredible client, Erica Ortiz, founder of Her Timeless Brand, to talk about how upgrading her backend systems transformed her client experience, reclaimed her time, and positioned her to work smarter, not harder. If you’ve ever felt stuck in the weeds of client work and wondered if it’s even possible to scale without the overwhelm, grab your headphones—this episode is your blueprint.
Key Takeaways from This Episode:
- A rebrand isn’t just about aesthetics—if your backend is a mess, it’s not sustainable.
- How automating your processes can reclaim your time (without losing the personal touch).
- The secret to charging premium prices with confidence—it starts with an elevated client experience.
- How Erica cut down her work hours while increasing her revenue (and why you can too).
- Why systems = freedom and the real cost of NOT having them.
Who is Erica?
Erica Ortiz is a God-fearing mother and founder of Her Timeless Brand, where strategy always comes first. She blends faith, strategic insight, and a bold edge to deliver timeless, luxury brand experiences for women of faith. Erica specializes in elevating visual presence through intentional, strategy-first brand design that empowers women to confidently scale their businesses.
Connect with Erica Ortiz:
Work With Me!
If you’re ready to go from running your business like a 24/7 crisis hotline to having streamlined, CEO-level systems that work for you,
is your next move.Let’s Stay Connected 💅🏾
Instagram: @chevanicec
Threads: @chevanicec
For all other queries, shoot me an email at [email protected].
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