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Simple Content Marketing for Mompreneurs | Website SEO, Keywords, Content Creation, Blogging, Online Business, Organic Marketing
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EP 11 // Does Your Website Copy Compel or Repel? 4 Copywriting Tips to Craft Better Copy
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Do you think maybe you have a great offer or solution that people would drool over, but don’t know how to validate your offer with your ideal client to clarify if it’s actually needed?
Or, maybe you just don’t know the right questions to ask for market research to confirm your offer is a drool worthy solution for your ideal client. Today we’re going talking about getting to know your ideal client on a deeper level with market research.
Whether you think you know your ideal client or not, there are always ways to get to know your ideal client a little better. And market research isn’t a one-and-done kind of thing. Your ideal client is constantly evolving with new struggles and needs.
When I started my business, I thought this step was completely irrelevant and didn’t do it. But then I realized that my content is pretty useless if I’m not writing for my audience and I’m just guessing. If I want to truly serve my ideal client and solve their number one problem, I need to be taking the time to get to know my ideal client and what they need solved. I’m sharing steps on how to figure how your “who” that you’re serving, and the kind of questions that will give you the answers that you need.
Read the blog post:
Market Research Tips: Getting to Know Your Perfect Ideal Client
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