Navigating Facebook Ads and Security Threats with Katie Colella

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Speaking from experience, getting hacked on Facebook is stressful, and I want to stop it happening to anyone else! Join me for this episode with Katie Colella, a multi-award winning Meta ads strategist, to find out how to stay safe on Facebook, and how to make advertising work for you (even with a small budget).
We kick off this conversation with a cautionary tale about hacking and how two-factor authentication could be your saving grace. We also explore the realm of suspicious emails, providing tips on identifying potential threats and who to contact in case of a security breach. Katie, with her expert insights, guides us on how to set up a Facebook Business Manager account, craft an ideal client profile, and utilise pixels for tracking data. We also cover the hurdles of working with a lower Ads budget and the realities of investing in an Ads Manager. If you’ve been thinking about running Facebook Ads for your business, grab a cuppa and listen now.
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Find more information, episode transcriptions and an accessible podcast player here: https://www.annfionamartin.com/podcast
Continue the conversation on Instagram: https://www.instagram.com/annfionamartin
Find Katie Colella at: https://katiecolellasocial.co.uk/ and https://www.instagram.com/katie_colella_social

Chapters

1. Facebook Security (00:00:00)

2. Facebook Ads and Setting Up Business (00:07:48)

3. Facebook Advertising Strategies (00:13:23)

4. Budget's Role in Facebook Ads Success (00:20:07)

5. Facebook Ads and Marketing (00:27:17)

6. Thank You for Listening and Subscribe (00:33:15)