From Property Management to Tech: Sales Leadership and Scaling | Blendi Muriqi & Jason Lopez
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Jason Lopez, VP of Sales, Marketing, and Customer Success at Jurny, shares the evolution of Jurny from property management to software. His insights highlight the importance of mentors, data-driven sales, and effective marketing strategies. Jason also discusses leveraging overseas talent, developing a strong company culture, and balancing business with family life.
Highlights:
- Having mentors and a growth mindset are key to success in sales leadership.
- Data is crucial in managing a sales team and setting goals.
- Defining and refining the ideal customer profile (ICP) is important for efficient resource allocation.
- Content creation and crowdfunding campaigns can be effective marketing strategies.
- AI technology is changing the landscape of sales and customer service. Using overseas talent can be beneficial for businesses, as it can lead to low churn and high customer satisfaction.
- Marketing strategies should focus on content and effectively communicating the benefits of using overseas talent.
- Leadership requires calibrating expectations and understanding the capabilities of the team.
- Hiring strategies should include the use of scorecards and considering talent from different markets.
- A strong company culture can be built through collaborative learning and an ownership mindset.
- Managing a business while raising a family requires flexibility and support from others.
Chapters:
(01:24 ) - Getting into Sales and Jurny's Evolution
(05:37) - The Role of Mentors and a Growth Mindset in Sales Leadership
(07:50) - Data-Driven Sales Management
(11:15) - Effective Marketing Strategies: Content Creation and Crowdfunding
(16:15) - The Impact of AI on Sales and Customer Service
(19:40) - Overseas Talent and Customer Satisfaction
(22:41) - Calibrating Expectations in Leadership
(26:49) - Developing Company Culture
(33:23) - Managing Business and Family
Stay tuned for more episodes!
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20 episodes