Managing $250k in Digital Ad Spend

11:02

Black Friday / Cyber Monday (BFCM in the biz) 2024 is coming up fast and we are here to help you get ready. In this episode Chris Schneider breaks down 3 primary actions you can put into place TODAY to get yourself set up for a successful BFCM for your online store. From growing lists to optimizing flows and bumping that sending cadence - we cover it all!…

Sip, Create, Repeat - A podcast providing marketing strategies you can consume over a cup of coffee.

1
Black Friday 2023 - The E-Commerce Playbook to Thriving this Year 31:41

2 years ago31:41

31:41

In this episode we are going to give you 5 things that you can do TODAY to get ready for Black Friday 2023.

Sip, Create, Repeat - A podcast providing marketing strategies you can consume over a cup of coffee.

1
The Social Media Marketing Kickstart - Helping Businesses Stay Consistent on Social 32:16

2 years ago32:16

32:16

In this episode we break down choosing the right platforms, understanding your audience, and crafting your business persona. We also talk content calendar and how to stay consistent!

Sip, Create, Repeat - A podcast providing marketing strategies you can consume over a cup of coffee.

1
Reading & Understanding Email Analytics 21:01

4 years ago21:01

21:01

Email marketing without data analytics is doomed to fail. If you’re not able to understand your metrics, you won’t know if your campaigns are effective or not. In this weeks podcast episode, the team defines the primary email marketing metrics you should consider when running an email campaign.

Sip, Create, Repeat - A podcast providing marketing strategies you can consume over a cup of coffee.

1
Creating and Managing Giveaways that Grow Your Following 28:10

4 years ago28:10

28:10

Wondering how to run an online giveaway? Well, then this episode of Sip.Create.Repeat is for you. In this episode, you’ll find tips and inspiration to help you plan, create, and manage successful giveaways that support your marketing goals and grow your following.

Sip, Create, Repeat - A podcast providing marketing strategies you can consume over a cup of coffee.

1
Messaging - Why Being Authentic & Relatable Matters 27:58

4 years ago27:58

27:58

In this episode of Sip.Create.Repeat. Julia and and Alicia bring us up to speed with the weekly marketing news and then the team discusses the importance of authenticity and relatability in messaging. We also chat about some of our favorite brands, messages, and ads and why we loved them so much!

Sip, Create, Repeat - A podcast providing marketing strategies you can consume over a cup of coffee.

1
Your Only 24/7 Salesperson Needs Help 11:00

4 years ago11:00

11:00

Welcome to another podcast episode of Sip.Create.Repeat. Alicia and Julia start off this episode bringing us up to date with the latest marketing news. Chris and Pat dive into overlooked updates & optimizations for your website that you probably aren’t doing often enough.

Sip, Create, Repeat - A podcast providing marketing strategies you can consume over a cup of coffee.

1
5 Things to Do BEFORE Running Facebook Ads 12:15

4 years ago12:15

12:15

In this episode, Alicia and Julia start us off by diving into the latest in marketing news. The team then lays out 5 things you MUST do to your website before running Facebook Ads and WHY you should do them.

Sip, Create, Repeat - A podcast providing marketing strategies you can consume over a cup of coffee.

1
The Trick to Landing Big Clients with Big Budgets 20:09

4 years ago20:09

20:09

Alicia and Julia kick off this episode by sharing recent marketing news. Chris and Pat then talk about what a "big" client is and give us tips and tricks on how to land those leads.

Sip, Create, Repeat - A podcast providing marketing strategies you can consume over a cup of coffee.

1
Managing $250k in Digital Ad Spend 25:55

4 years ago25:55

25:55

In this episode, Chris sits down with Phil Kiel, Handshake's Digital Ads Manager. Phil shares his knowledge on ad spending and answers a variety of questions including how to scale up your monthly ad budget, leverage different platforms, and how e-commerce stores can best support their ad buyer to maximize their budget.…

Sip, Create, Repeat - A podcast providing marketing strategies you can consume over a cup of coffee.

1
Your Offer Is Killing Your Business 25:08

4 years ago25:08

25:08

In this episode, we get caught up on the marketing world as of June 8, 2021. Chris and Pat talk about why your offers and discounts may be hurting your business and how to understand when you should be running an offer. The team then talks about companies they purchase from based on different sales and discounts!…

Sip, Create, Repeat - A podcast providing marketing strategies you can consume over a cup of coffee.

1
How Hiring Can Actually Save Money and Grow Your Business 27:28

4 years ago27:28

27:28

In this episode, we get caught on things happening in the marketing world as of June 3, 2021. Chris and Pat talk is it time to hire to help grow your business and how to go about doing so. We also get Alicia and Julia's thoughts about what potential new hires might be looking for from you!

Sip, Create, Repeat - A podcast providing marketing strategies you can consume over a cup of coffee.

1
Using Data to Maximize Social Engagement 19:01

4 years ago19:01

19:01

In this episode, we welcome our newest hire, Julia! We throw her right in the deep end and have her share some of her knowledge about how to use data to help drive more engagement on social media.

Sip, Create, Repeat - A podcast providing marketing strategies you can consume over a cup of coffee.

1
Burger King Tweeted What!? Responding to their Viral Tweet 25:33

4 years ago25:33

25:33

The Handshake team breaks down whether or not the Burger King tweet from International Women's Day was good or bad for their overall effort here. Some will argue that all PR is good PR, but is it? Give this a listen and let us know on Instagram @heyitshandshake

Sip, Create, Repeat - A podcast providing marketing strategies you can consume over a cup of coffee.

1
Change Is Here 13:56

4 years ago13:56

13:56

So excited to talk about the new changes to the agency!

Sip, Create, Repeat - A podcast providing marketing strategies you can consume over a cup of coffee.

1
Mental Breaks for Small Business Owners - Our Last Episode of 2020 9:23

4 years ago9:23

9:23

Merry Christmas and Happy Holidays to you and your family! So the question is, are you one of those small business owners that are always working? Have you ever really taken a break? Especially in 2020 when so many small businesses got put into a tailspin and had to work 3X as hard to earn the revenue they needed to stay afloat. By planning out social media and planning out other efforts as a business, we are able to take a 2 week full shutdown around the holidays. Just to give you some insight, this episode was scheduled on November 3rd. If you are reading this, or listening to this episode, we are at home probably wrapping gifts and finishing up some last minute things ahead of Christmas. TAKE A BREAK FROM YOUR SMALL BUSINESS. If you feel like you cannot take a break because your business can't run without you, that is going to be another episode for another time. Just remember, you can't pour anything from an empty bucket. Stop, refill and get yourself ready to blast 2021 out of the water. So, wherever you are, whoever you are, we wish you the happiest of holidays and a very Merry Christmas. We will see you in 2021!…

Sip, Create, Repeat - A podcast providing marketing strategies you can consume over a cup of coffee.

1
Scheduling Content - Getting 2021 Kicked Off Right 6:58

4 years ago6:58

6:58

As a small business owner, social media can seem like a daunting task, but we promise that if you knock it out in chunks you will actually free up time in other places. We have all been there, the "oh crap" feeling when you haven't posted to your social media accounts in a while and you know you should be. With just about 2 weeks left in 2020, why not get 2021 started, we all know that 2021 has to be a better year....right? We talk free tools and resources that you can use to make this easy. Duo partners, Pat Routa and Chris Schneider, also break down some easy ways to break out content to help you think a little different about social media.…

Sip, Create, Repeat - A podcast providing marketing strategies you can consume over a cup of coffee.

1
2020 Year In Review - What 🥵 A 🥵 Year 🥵 - And Our 2021 Predictions 16:56

5 years ago16:56

16:56

Listen, there isn't one person on this planet that won't agree that 2020 was one for the ages. Especially for those of us in the United States. Pandemic, economic woes, Presidential election that seemed to have gone on for 50 years, etc. But, was it all bad? What did we as a society, as a people learn from 2020? What will 2021 look like for the small biz / marketing / advertising world? We chat about this and more on this episode. So grab your coffee, or if we are looking at 2020 you may need something stronger, and give this episode a play.…

Sip, Create, Repeat - A podcast providing marketing strategies you can consume over a cup of coffee.

1
Producing Quality Video Content - The Beginner's Guide 4:36

5 years ago4:36

4:36

Creating video content for your small business can seem like a daunting task that might take a ton of money to pull off. We are here to debunk that myth and help you start producing video using a few basic pieces of equipment.

Sip, Create, Repeat - A podcast providing marketing strategies you can consume over a cup of coffee.

1
Black Friday is Here! Should Small Businesses Be Excited? Our Prediction! 6:27

5 years ago6:27

6:27

Tomorrow is Thanksgiving and we are thankful you are giving this podcast episode a listen. 2020 has been especially hard on small businesses and historically Black Friday/Cyber Monday hasn't been a massive weekend for us small business owners. We believe this year will be different. There is a big effort to help support small businesses recover from the craziness that is 2020. A few takeaways from this episode: 30% of people surveyed in 2020 are buying from small/local brands In 2019, one third of shoppers already had their shopping done before BFCM weekend Give this episode a listen, it's just over 6 minutes long and then let us know what you think on social media!…

Sip, Create, Repeat - A podcast providing marketing strategies you can consume over a cup of coffee.

1
Last Minute Black Friday / Cyber Monday Tactics for Businesses to Take Advantage Of! 6:00

5 years ago6:00

6:00

BFCM 2020 is one week away! This year more than ever, people are going to do their BFCM shopping online, so in this episode Chris & Pat break down a few things that businesses can do to get ready. And yes, you can still get these things done with just one week to go!

Sip, Create, Repeat - A podcast providing marketing strategies you can consume over a cup of coffee.

1
The Marketing of Gaming - The Power of Twitch 15:35

5 years ago15:35

15:35

In 2020 there were a lot of bored people out there. People picked up instruments, bought kayaks, painted, made bread, etc. But one of the biggest things that happened was the resurgence of gaming. There is no better platform for gamers than Twitch. Here's a few stats: 15,000,000 daily active users 73% of users are 16-34 65% of those users are male They watch an average of 95 minutes of content every single day YouTube users consume about 3.25B hours of content per month. Twitch users that are using YouTube generate about 20% of that. That's 725 million hours of content! So, whether or not you use it, if your audience is primarily 16-34 year old males, you need to get your business on Twitch. It's also an incredible opportunity for fundraising, nonprofits have been using Twitch to help keep fundraising efforts alive during a global pandemic by using Twitch.…

Sip, Create, Repeat - A podcast providing marketing strategies you can consume over a cup of coffee.

1
Podcasting 101 & What You Need To Get Started 5:52

5 years ago5:52

5:52

Most people think they need some sort of full-blown recording studio to start a podcast. Sure, those things can help make the recording quality better, but you need to focus on getting started first. We have had our podcast for about 2 years on and off. This year (2020 of all the years) we doubled down on consistency. We record our podcast episodes 1X per week. We try to record multiple episodes at a time so we stay ahead of ourselves. So realistically, we've had our podcast for 1 year. Your audience will be small, your Mom and BFF will be your only subscribers for a long time. But do yourselves a favor and listen to your favorite podcasts and how they set up the flow of their shows. Here in this episode we break down podcasting 101 and the things you need to get started!…

Sip, Create, Repeat - A podcast providing marketing strategies you can consume over a cup of coffee.

1
2 Email Flows That Can Recover Lost Revenue 4:55

5 years ago4:55

4:55

It's Q4 and it's time to get busy recovering lost revenue opportunities. Did you know the average e-commerce conversion rate is only 1-2%? So, this begs the question, why aren't you making efforts to recover the other 98-99% of your traffic? We want to help you with a breakdown of 2 different flows that you can set up TODAY to start recovering revenue ASAP. Best of all, if you use an email marketing platform like Klaviyo, they make it easy to set up.…

Sip, Create, Repeat - A podcast providing marketing strategies you can consume over a cup of coffee.

1
Campaigns vs Flows - Breaking Down Your Email Marketing Options 2:46

5 years ago2:46

2:46

Black Friday / Cyber Monday weekend is approaching in just over a month and there is still time to get some automation working for your business! Email marketing can often times be an overwhelming task if you've never dipped your toe in, we are here to help breakdown two terms that you will see a lot in the email marketing world. One of the questions the team at Duo hears most often is “what is the difference between a campaign and a flow?” On the latest episode of the Sip, Create, Repeat podcast , we answer it. So sit back, get a beverage of choice and be prepared to get started in email marketing!…

Sip, Create, Repeat - A podcast providing marketing strategies you can consume over a cup of coffee.

1
A PSA on Posting Frequency for Social Media 10:10

5 years ago10:10

10:10

In this episode we break down posting frequency. We've all been there, you post 5 times in a day and get nothing, post once in a day and get results. Or vice versa, or maybe you post once a month and are disappointed in the results. Looking to understand what the best frequency is? We get to the bottom of this in this episode.…

Sip, Create, Repeat - A podcast providing marketing strategies you can consume over a cup of coffee.

1
Influencer Marketing - How to Find Influencers & Create Partnerships 12:01

5 years ago12:01

12:01

Influencer marketing campaigns can do one of two things for your business – 1) grow it's following and increase sales or 2) turn people away. In this episode we chat with our Senior Marketing Specialist, Alicia Hansen, about influencer marketing and how you can create long-standing partnerships for your business. Fun fact! Alicia is actually a Cleveland-area influencer in the health & wellness space and teaches yoga classes. Before we hired her at Duo we actually partnered with her a few times on some influencer campaigns. So if you are a brand that is looking to grow your following and drive some sales, give this episode a listen and be sure to reach out if you have questions!…

Sip, Create, Repeat - A podcast providing marketing strategies you can consume over a cup of coffee.

1
Social Proof - What it Means and Why it Matters to Your Business 4:42

5 years ago4:42

4:42

What is social proof? You may have heard this term thrown around a bunch if you've ever talked with a marketer or advertiser. Most people think it has something to do with social media, that thought would be incorrect. Social proof is actually a term that was coined in the 1980s! Basically social proof is a Millennial and we, a Millennial-led company, are going to break down why you need social proof for your business.…

Sip, Create, Repeat - A podcast providing marketing strategies you can consume over a cup of coffee.

1
Six Tips for a Successful Instagram Giveaway 7:02

5 years ago7:02

7:02

Interested in sharing your products and services with more people -- all while growing a following and giving back to your existing followers? It may be a great time to host an Instagram giveaway.

Sip, Create, Repeat - A podcast providing marketing strategies you can consume over a cup of coffee.

1
Social Media Deep Dive - Why TikTok Isn't Going Anywhere 5:04

5 years ago5:04

5:04

TikTok has over 100 million users in the United States. Instagram has 107 million users. The adoption rate to TikTok is through the roof. Can TikTok's audience actually work for your brand? Give this episode a listen to find out. Don't worry, it's only 5 minutes long :)

Sip, Create, Repeat - A podcast providing marketing strategies you can consume over a cup of coffee.

1
Successfully Scaling Facebook Ads - From $6K to $60K 5:40

5 years ago5:40

5:40

One of the most difficult tasks for any e-commerce brand to take on is scaling their ad spend and their revenue. Just ask anybody that’s tried to manage their own ads for their online store, this is an art form. If you scale too quickly, you run the risk of not seeing ROI. If you do it too slow, you miss out on revenue opportunities.…

Sip, Create, Repeat - A podcast providing marketing strategies you can consume over a cup of coffee.

1
3 Hacks to Better Social Media - Instagram Edition 2:50

5 years ago2:50

2:50

Having an omnichannel marketing presence is the key to long-term success in digital marketing. As part of our 'Hacks' series of podcast episodes our team tackles Instagram and the 3 things every business should be doing on Instagram.

Sip, Create, Repeat - A podcast providing marketing strategies you can consume over a cup of coffee.

1
3 Ways to Increase Your Online Store Conversion Rate 4:27

5 years ago4:27

4:27

Running an online store is a never ending battle of trying to increase sales, decrease costs and find ROI positive ways of promoting your business to new audiences. Here at Duo we specialize in helping e-commerce stores scale with brilliant digital ad strategies and email marketing strategies. In this episode we break down 3 ways you can increase your online store conversion rate and start putting more 💰in the bank!…

Sip, Create, Repeat - A podcast providing marketing strategies you can consume over a cup of coffee.

1
3 Hacks to Better Social Media - Facebook 4:09

5 years ago4:09

4:09

As a marketing agency, we see many small businesses, entrepreneurs and startups try to create and get their Facebook page up and running. To help with that, the Duo team wanted to share our three hacks to better a Facebook presence.

Sip, Create, Repeat - A podcast providing marketing strategies you can consume over a cup of coffee.

1
5 Things Every Online Store Needs 5:17

5 years ago5:17

5:17

There are so many things you can say about each and every online store. Each is unique, offering different products and services, and each with different designs, vibes and motifs. That said, there are plenty of similarities including all of them working towards the same end result - having customers complete transactions. So if you have an online store, want to start an online store or know somebody that has one – give this episode a listen. Don't forget to rate and subscribe on your favorite podcast platform!…

Sip, Create, Repeat - A podcast providing marketing strategies you can consume over a cup of coffee.

1
Ep. 06 - Duo in Quarantine -- Ways That YOU Can Make The Best Of This 27:25

5 years ago27:25

27:25

In this episode, Duo partners Chris Schneider and Pat Routa connect remotely to chat about ways you can thrive during such uncertain times. Our agency was started in 2012 with the idea that we never needed an office. While we do have a small, central office location (easier to have a hub sometimes) we don't force any of our team members to use it. Listen in as we break down ways that we remain productive, build team camaraderie and how you can look at this situation with a glass half-full approach.…

Sip, Create, Repeat - A podcast providing marketing strategies you can consume over a cup of coffee.

1
Ep. 05 - Email Marketing in 2020 -- Is it Dead? Special Guest - Cody May of StudioPTBO 20:03

5 years ago20:03

20:03

In this episode we sit down with Cody May, video and marketing director of StudioPTBO to discuss the state of email marketing in 2020 and how you can leverage the platform. Even though email was invented in the 1960s, it didn’t really take off from a personal-use perspective until the early 1990s. According to an article on study.com, email was referred to as “electronic mail” until 1993. That’s also when programs like Outlook and Hotmail sprouted wings and took flight. If you were one of the few marketers in the 90s properly utilizing email marketing , your open rates were as high as 87%. Geez, just imagine that in 2020. List averages are lucky to be 10-20% In fact, Mailchimp released their Email Marketing Benchmarks article in October 2019 , and according to their research -- the average open rate for all industries they analyzed was 21.33%.…

Sip, Create, Repeat - A podcast providing marketing strategies you can consume over a cup of coffee.

1
Ep. 04 - w/ special guest, Brandan Baki, Owner of Parallel Vision Post 45:51

5 years ago45:51

45:51

In this episode of the Sip, Create, Repeat podcast we sit down with Brandan Baki to discuss the freelance life and why so many freelancers need to change the way they think about their business. If you're a freelancer or know a freelancer, be sure to share this episode with them. It's a longer episode but we believe it's packed full of goodies. So fill up your cup, turn it up and enjoy.…

Sip, Create, Repeat - A podcast providing marketing strategies you can consume over a cup of coffee.

1
Ep. 03 - w/ special guest, Alicia Hansen, Director of Marketing at L'Nique Specialty Linen. 38:54

6 years ago38:54

38:54

On this episode we sat down with fellow marketer and friend Alicia Hansen. Alicia is the Director of Marketing at L'Nique Specialty Linen, a lifestyle blogger, Yoga teacher and so much more. She stopped by the Duo office to talk about social media scheduling tools, content ideas, how to come up with easy content and a bunch of other great ideas. So if you're a small business owner, a marketing director, or are in charge of any sort of social media account and you struggle with scheduling and coming up with content...tune in. We give you real and actionable things that you can implement today. There's no better time than now to start getting ahead with your social media scheduling.…

Sip, Create, Repeat - A podcast providing marketing strategies you can consume over a cup of coffee.

1
Ep. 02 - Facebook for Business 27:10

6 years ago27:10

27:10

In this episode, Chris and Pat highlight ways that Facebook can be used not only as just a B2C platform but also as a B2B platform.

Sip, Create, Repeat - A podcast providing marketing strategies you can consume over a cup of coffee.

1
Ep. 01 - Branding: What is it and why is it important? 19:58

6 years ago19:58

19:58

In this episode we sit down with members of our own team to discuss what branding is, why it's important and why every single business (no matter the size) should have a solid brand put in place from day 1. So fill up your cup and turn it up. #SipCreateRepeat

Sip, Create, Repeat - A podcast providing marketing strategies you can consume over a cup of coffee.

1
One Thing You Can Do Today to Help Get More Customers 4:44

6 years ago4:44

4:44

In this episode we talk about the one thing that any business owner can do to help get more customers. It’s a simple tactic that doesn’t cost anything but a little time and practice!

Sip, Create, Repeat - A podcast providing marketing strategies you can consume over a cup of coffee.

1
Four Questions with our Shadow Student - Ellie 6:09

6 years ago6:09

6:09

Many high schools are moving to having their seniors do a "senior project" in mid-to-late May as their final year of High School comes to a close. We had one of these awesome high schoolers with us here at the duo. office for two weeks. She's headed to college in the fall and wants to study design and marketing. This is a recording of the 4 questions she asked Chris on her last day in the office. The questions she asked relate remarkably close to those that may be trying to startup a small business or that want to go into our field. It's a quick hitter episode under 7 minutes long so give it a listen!…

Sip, Create, Repeat - A podcast providing marketing strategies you can consume over a cup of coffee.

1
The tool that small business owners are under-using. 5:25

7 years ago5:25

5:25

Every small business owner that we have talked with wants to get more traffic, more views, more sales, but they are almost never using a tool that’s included in most digital marketing channels. Tune in to find out what that tool is!

Sip, Create, Repeat - A podcast providing marketing strategies you can consume over a cup of coffee.

1
B2B Cold Email Prospecting 😱 with special guest! 30:22

7 years ago30:22