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52: Micro Urban Farming with Dee Hall of Mermaid City Flowers
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Thinking about starting a flower farm without acreage? In this episode, Jenny interviews Dee Hall Goodwin of Mermaid City Flowers, an urban microfarmer based in Norfolk, Virginia, who grows across four borrowed plots within her community. Dee shares how she launched her farm in a front yard and scaled using community-sourced land, all while maintaining a profitable business rooted in sustainable practices.
We dive into the logistics of managing multiple micro plots, how Dee secures land through informal leases, and what makes her new electric flower truck a smart alternative to traditional farmers markets. You'll hear how she replaced her CSA with seasonal, art-inspired design workshops, and why staying flexible is key to long-term success. Dee also discusses low-spray pest strategies and how to match crops to each unique site for better productivity.
If you're looking for practical ways to start or grow your flower business in a small space, this episode is packed with ideas—from creative land access to mobile sales models and workshop revenue streams.
Find Dee Online:
Website: mermaidcityflowers.com
Instagram: @mermaidcityflowers
Flower Truck: @sprouttheminitruck
Did you enjoy this episode? Please leave a review on Apple or Spotify.
Follow Jenny on Instagram: @trademarkfarmer
Find free flower business resources: www.trademarkfarmer.com
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