Go offline with the Player FM app!
Fairmont's New Marketing, Airbnb’s Experience Challenge and AirAsia Move’s Rebrand
Manage episode 483829471 series 2530458
Airbnb faces hurdles in reaching its $1 billion experiences business target, as the tours and activities sector grows slowly and customers typically book experiences separately from accommodations. Fairmont Hotels & Resorts launched its first global brand campaign since 2021, emphasizing personalized moments with bookable experiences and a new ad campaign titled “Make Special Happen.” Meanwhile, AirAsia Move plans to drop the “AirAsia” name within two years to establish itself as an independent travel platform for Southeast Asia.
- 5 Challenges for Airbnb Experiences
- Fairmont Launches First Brand Campaign in 4 Years
- AirAsia Move to Fully Rebrand as 'Move' Within 2 Years: CEO Nadia Omer
Connect with Skift
LinkedIn: https://www.linkedin.com/company/skift/
WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/
Facebook: https://facebook.com/skiftnews
Instagram: https://www.instagram.com/skiftnews/
Threads: https://www.threads.net/@skiftnews
Bluesky: https://bsky.app/profile/skiftnews.bsky.social
X: https://twitter.com/skift
Subscribe to @SkiftNews and never miss an update from the travel industry.
1446 episodes
Manage episode 483829471 series 2530458
Airbnb faces hurdles in reaching its $1 billion experiences business target, as the tours and activities sector grows slowly and customers typically book experiences separately from accommodations. Fairmont Hotels & Resorts launched its first global brand campaign since 2021, emphasizing personalized moments with bookable experiences and a new ad campaign titled “Make Special Happen.” Meanwhile, AirAsia Move plans to drop the “AirAsia” name within two years to establish itself as an independent travel platform for Southeast Asia.
- 5 Challenges for Airbnb Experiences
- Fairmont Launches First Brand Campaign in 4 Years
- AirAsia Move to Fully Rebrand as 'Move' Within 2 Years: CEO Nadia Omer
Connect with Skift
LinkedIn: https://www.linkedin.com/company/skift/
WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/
Facebook: https://facebook.com/skiftnews
Instagram: https://www.instagram.com/skiftnews/
Threads: https://www.threads.net/@skiftnews
Bluesky: https://bsky.app/profile/skiftnews.bsky.social
X: https://twitter.com/skift
Subscribe to @SkiftNews and never miss an update from the travel industry.
1446 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.