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Fairmont's New Marketing, Airbnb’s Experience Challenge and AirAsia Move’s Rebrand

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Manage episode 483829471 series 2530458
Content provided by Skift. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Skift or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Airbnb faces hurdles in reaching its $1 billion experiences business target, as the tours and activities sector grows slowly and customers typically book experiences separately from accommodations. Fairmont Hotels & Resorts launched its first global brand campaign since 2021, emphasizing personalized moments with bookable experiences and a new ad campaign titled “Make Special Happen.” Meanwhile, AirAsia Move plans to drop the “AirAsia” name within two years to establish itself as an independent travel platform for Southeast Asia.

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1446 episodes

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Manage episode 483829471 series 2530458
Content provided by Skift. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Skift or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Airbnb faces hurdles in reaching its $1 billion experiences business target, as the tours and activities sector grows slowly and customers typically book experiences separately from accommodations. Fairmont Hotels & Resorts launched its first global brand campaign since 2021, emphasizing personalized moments with bookable experiences and a new ad campaign titled “Make Special Happen.” Meanwhile, AirAsia Move plans to drop the “AirAsia” name within two years to establish itself as an independent travel platform for Southeast Asia.

Connect with Skift

LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/skift/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Subscribe to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@SkiftNews⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and never miss an update from the travel industry.

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